August 1, 2022

Top Daycare Marketing Strategies to Get Tuition Up (2022)

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Last updated:
August 1, 2022

What are the best daycare marketing strategies to bring in new customers? When launching a new daycare business, how can I inform the local community of my child care services?

This full guide will teach you everything you need to know about growing a childcare business.

daycare marketing website

What is daycare marketing?

Daycare marketing is creating and executing a plan to promote your child care business to reach new customers. A successful marketing strategy will generate awareness of your daycare, build interest in your services, and create demand for your business.

There are many different ways to market a daycare business, and the best approach will vary depending on your target audience, budget, and goals.

To get started, consider some of the following daycare marketing ideas:

1. Create a website and online presence

An online presence is essential for any business in today’s digital world. But it’s especially important for child care businesses, which are often searched online by parents looking for local options.

Your website should be informative and visually appealing, with clear information about your daycare, staff, facilities, and services. You should also ensure your website is optimized for search engines so parents can easily find you when searching online.

daycare marketing agency

2. Develop a strong social media presence

Social media is another powerful tool for marketing your daycare business. Platforms like Facebook, Twitter, and Instagram offer a great way to connect with potential customers and build interest in your services.

Make sure to post regular updates about your daycare, staff, and events. You should also consider running social media ads to reach a larger audience.

3. Get involved in the local community

Being active in the local community is a great way to generate awareness and interest in your daycare business. There are many ways to get involved, such as participating in local events, sponsoring a team or activity, or donating to a local charity.

You can also get involved by hosting events at your daycare, such as an open house or a meet-and-greet with the staff. These events can be a great way to introduce potential customers to your business and build relationships with the community.

4. Focus on word-of-mouth marketing

Word-of-mouth marketing is one of the most effective forms of marketing, and it’s especially important for childcare businesses. Parents are often more likely to trust recommendations from friends and family when finding child care.

To generate word-of-mouth buzz, make sure you’re providing high-quality services that parents will be happy to recommend to others. You can also offer referral incentives, such as discounts or free services, to encourage parents to spread the word about your business.

5. Invest in marketing materials

Investing in marketing materials, such as flyers and brochures, is a great way to reach potential customers in your local area. In target neighborhoods, you can distribute these materials at community events, local businesses, or door-to-door.

Ensure your marketing materials are well-designed and informative, with clear information about your daycare business and contact information. You should also include a call-to-action, such as an offer for a free tour or consultation, to encourage parents to take the next step.

These are just a few daycare marketing ideas to promote your business. The most important thing is to create a well-rounded marketing strategy that includes multiple channels and tactics. This will give you the best chance of reaching new customers and growing your business.

daycare marketing website

What should go into a child care marketing plan?

There is no one-size-fits-all answer to this question, as the best marketing strategy for a daycare center will vary depending on the business’s goals, target audience, and budget.

However, some elements that should be included in most marketing plans for daycare centers include:

  • Developing an online presence
  • Creating marketing materials
  • Focusing on word-of-mouth marketing
  • Getting involved in the local community
  • Running social media campaigns
  • Getting reviews on Google My Business and Google Maps listings
  • Testing paid advertising methods (paid ads)
  • Educating parents on your educational philosophy through content marketing
  • And measuring the number of new leads, walkthroughs, and consultations

The entire plan should be focused on marketing the child care center to attract parents in the local geography—for example, advertising in a local newspaper.

daycare marketing google ads

A comprehensive plan should consist of the various marketing channels that will get used, the budget for each, and expectations of how the daycare center will get the attention of a local audience.

How much should a daycare budget for marketing?

Investing some money in marketing is important, but how much you spend will depend on your budget and goals. A good rule of thumb is to allocate 2-5% of your overall budget to marketing, though you may need to spend more if you’re just starting.

If you’re on a tight budget, you can still get creative with your marketing. You can use many low-cost or even free marketing strategies, such as social media, word-of-mouth marketing, and community involvement.

It’s also important to track your marketing efforts to see what’s working and where you’re getting the best return on investment. This will help you adjust your strategy and ensure you’re making the most of your marketing budget.

google maps daycare marketing strategies

Traditional marketing strategies for daycares

Here are traditional marketing strategies that a daycare might deploy:

  • Develop a strong social media presence
  • Get involved in the local community
  • Focus on word-of-mouth marketing
  • Invest in marketing materials, such as flyers and brochures
  • Track your marketing efforts and analyze your return on investment (ROI)
  • Create a direct mail campaign

List of digital marketing strategies for daycares

Here are digital marketing strategies that a daycare could use to grow and get the attention of prospective parents:

  • Develop a website
  • Use SEO (search engine optimization) keywords on your website
  • Generate online reviews
  • Engage in pay-per-click (PPC) advertising
  • Run social media ads
  • Deploy retargeting ads
  • Email marketing
  • Develop a strong social media presence

What is Google My Business, and why is it important for daycares?

Google My Business is a free tool that allows businesses to manage their online information, such as their business name, address, and hours of operation. This information appears in Google search results, making it easier for potential customers to find your business.

It’s important to claim and verify your Google My Business listing, as this can help improve your visibility in search results. You can also use your listing to post updates, photos, and special offers, which can help attract new customers.

daycare google reviews and local ads

How can daycares drive reviews of their business?

There are a few different ways daycares can encourage customers to leave reviews:

1. Make it easy for customers to leave reviews

The first step is to make it easy for customers to leave reviews. You can do this by including links to your business’s review pages on your website and social media profiles. You can also send customers follow-up emails after their visit and include links to review sites in these messages.

2. Respond to all reviews, both positive and negative

It’s important to respond to all reviews, both positive and negative. This shows that you care about your customers’ feedback and want to improve their experience. Thank customers for their positive reviews and apologize to those who had a negative experience. You can also offer to resolve the issue offline if it’s something that can’t be fixed publicly.

3. Use positive reviews in your marketing

Once you have some positive reviews, be sure to showcase them in your marketing. You can do this by including quotes from reviews in your marketing materials, such as flyers and website banners. You can also add a badge to your website that displays your average rating from review sites.

Asking customers to leave reviews can help improve your business’s online visibility and attract new customers. By following these tips, you can encourage more people to leave reviews of your daycare.

google reviews are very important to driving new families to your daycare

What are some tips for running social media ads?

Here are tips for creating an effective child care service social media advertising campaign:

1. Set up a business page on the social media platform you want to advertise on

The first step is to set up a business page on the social media platform you want to advertise on. This will give you a space to post your ads and promote your business to potential customers.

2. Choose your target audience

Before creating your ad, you must choose who you want to target. Consider age, gender, location, and interests when creating your target audience.

3. Create compelling ad copy and visuals

Once you know your target, you can start creating your ad. Write compelling copy that grabs attention and includes attractive visuals, such as photos or videos.

4. Set a budget for your ad campaign

When you’re ready to launch your ad campaign, you need to set a budget. Decide how much you’re willing to spend on your ads and how long you want your campaign to run.

5. Monitor your results and make changes as needed

Once your ad campaign is up and running, keep an eye on your results. See how many people are clicking on your ads and whether they’re taking the desired action, such as visiting your website or signing up for your email list. If you’re not happy with your results, make changes to your ad campaign and try again.

daycare marketing

How can a daycare use social media to market their business?

Social media is a great way to connect with potential customers and build relationships. To market your daycare on social media, you should start by creating profiles on major platforms, such as Facebook, Twitter, and Instagram.

Be sure to populate your profiles with information about your daycare, such as your hours of operation, address, and contact information. You can also use social media to share updates, special offers, photos, and articles related to child care.

When using social media, it’s important to be active and engaging. Post regularly, respond to comments and messages, and like and share other users’ content. This will help you build a strong social media presence that attracts new customers.

What are some community involvement ideas for daycares?

There are many ways to get involved in the local community, which can help you attract new customers.

Here are a few ideas:

  • Sponsor a Little League team
  • Donate to a local school or daycare
  • Volunteer at a community event
  • Participate in a charity walk or run
  • Host a free parenting seminar
  • Provide free or discounted child care for local families in need

What are some tips for word-of-mouth marketing?

Word-of-mouth marketing can be a powerful way to attract new customers. To generate word-of-mouth buzz, start by providing excellent service that exceeds expectations. You can also offer incentives, such as referral discounts, to encourage customers to spread the word.

It’s also important to stay active on social media and in the local community. This will help you build a strong reputation, leading to more word-of-mouth recommendations.

As you can see, there are a variety of marketing strategies that daycares can use to attract new customers. Using traditional and digital marketing tactics, you can reach a wider audience and grow your business.

When marketing your daycare, it’s important to have a budget. This will help you determine how much you can spend on marketing initiatives, such as advertising, design, and print materials.

daycare marketing - use photography to drive consulatations

What is SEO, and why is it important to a daycare?

SEO is a short form for “Search engine optimization.” It is a long-term marketing strategy employed to improve a website's visibility and organic search results in google and other popular search engines.

SEO is important to daycare because it can help them appear higher in search engine results, making it more likely that parents searching for childcare options will find them. A strong SEO strategy can also help build brand awareness and credibility, which are important for attracting new customers.

Here are a few tips for optimizing your daycare website for SEO:

1. Use keyword-rich titles and descriptions

2. Optimize your website for mobile

3. Use alt tags for images

4. Create fresh, original content

5. Build backlinks from high-quality websites

What are some blog post ideas I can use to speak to interested parents?

Here are ten blog post ideas utilizing your happy parents as customers:

1. 5 Reasons to Choose a Daycare Center

2. The Benefits of Daycare vs. In-Home Care

3. How to Choose the Right Daycare Provider

4. The Importance of Early Childhood Education

5. Tips for Parents: How to Transition Your Child to Daycare

6. How to Prepare Your Child for Daycare

7. 10 Questions to Ask When Touring a Daycare Facility

8. 5 Reasons to Send Your Child to Preschool

9. The Benefits of Daycare Socialization

10. How Daycare Can Help Your Child Prepare for Kindergarten

All childcare providers should accompany their blog posts with testimonials, videos, photography, and reviews of their childcare centers. Doing so can assist in driving inbound visitors through your marketing funnel and getting a consultation or walkthrough of the childcare center.

How can a daycare optimize their website for more conversions?

There are a few things a daycare can do to optimize their website for more conversions:

1. Make sure your website is mobile-friendly.

2. Use clear and concise wording.

3. Use persuasive calls to action.

4. Use images and videos to engage visitors.

5. Offer free resources like eBooks, webinars, and tips sheets.

6. Make it easy for visitors to contact you.

7. Include testimonials and reviews on your website.

8. Offer a free consultation or tour of your facility.

9. Include a strong CTA on every page of your website.

10. Make sure your website is secure and up-to-date.

Any Google ads, Facebook ads, or other advertising platforms used to drive traffic to the website won't be effective if the website isn't optimized for your marketing plan.

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