April 22, 2022

How to Measure SaaS Content Marketing (2022 Guide)

Earn 20% greater ROI
on average

Tell us a few details and get
a free growth proposal.

Get more customers, today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Last updated:
April 22, 2022

There are several ways to measure the success of your content marketing efforts, and if you are not sure how to begin, the formula below will help you calculate your Customer Acquisition Cost.

This number is derived from your total marketing costs, as well as the costs of specific content promotion campaigns.

Measuring this metric will help you identify which marketing activities are more effective than others. Once you have this information, you can decide which strategies will work best for your business.

Measure content marketing by number of leads

Measuring the effectiveness of content marketing is as important as planning it. Leads are a great way to measure content marketing.

While traditional businesses usually measure their efforts in terms of sales, SaaS companies can gauge the success of their content marketing by the number of leads generated.

The results of organic traffic and search engine optimization efforts are important indicators of the success of a content marketing campaign.

Consistently increasing traffic is a good sign, while a stagnant site may signal that your content strategy needs revision.

In addition to conversion rates, other key metrics to consider include customer retention rate and churn rate. Customer retention rate measures the number of customers who return to use the product.

The churn rate refers to the percentage of customers who abandon the product for a different solution with more advanced features or lower prices. It's important to track sales cycles and understand where to make improvements to improve conversion rates.

While these metrics may seem straightforward, they should not be interpreted independently.

In fact, it's best to use them together to get a more accurate picture of the success of your content marketing strategy.

Moreover, you should align your goal with your metrics.

While content strategy may attract a lot of traffic, if it fails to convert those visitors into paying clients, your content strategy isn't effective.

Measure your effectiveness through multiple actions

Measure content marketing by retention rate

How do you measure SaaS content marketing success? By tracking your retention rate. If you want to understand the effectiveness of your content marketing strategy, you need to be able to track the number of customers who purchased your service or subscription.

Retention rate is the most important metric to consider when creating a content marketing strategy. If you aren't able to keep your customers satisfied, you may not be reaching your goals.

Moreover, the retention rate of customers is the best indicator of how effectively your marketing content is reaching your target audience.

It is important to remember that customers are looking for educational content, so it is vital to create content that enables your leads to feel competent in your product or service.

Your content should build trust in your brand. When a potential customer searches for a solution to a problem, your company should be the first one to pop up. In fact, 62% of consumers will ignore companies that don't have a presence online.

Another important metric to look at is your signup rate. The signup rate is the percentage of visitors who subscribe to your SaaS or free trial.

This is important because it reflects your content marketing strategy effectiveness and can show you which parts of your website are driving the most traffic.

Keeping track of your monthly recurring revenue is essential for determining the success of content marketing.

If your retention rate is high, then your content marketing strategy is working. If your signup rate is low, you may need to rethink your content strategy.

Measure content marketing by page views

When measuring SaaS content marketing, you should focus on the metrics that will provide the most business impact, rather than the most visible.

For instance, page views are not the only metric to consider, but engagement is a vital metric to look at.

This metric measures how customers interact with content, building a relationship with the brand. Bounce rate is another important metric, indicating how well you are targeting your audience.

Average time on page is an important metric to look at, because it provides an idea of what types of content are resonating with your audience.

You can examine which pages have a high average time, such as infographics and videos, and double-down on these types of content.

A high number of returning visitors is an indication that the content is engaging with your audience. A breakdown of website sessions by source is also useful, as it tells you which sources of traffic are performing best.

Regardless of the type of content you create, you should measure your content's success by analyzing the data it generates. A good content marketing strategy focuses on improving the brand's share of conversation online.

Measuring page views and engagement is one way to monitor success. Make sure to align your content marketing goals with your overall digital marketing strategy.

You should also consider incorporating content marketing KPIs that correlate to the overall business objectives of the company.

Related: SaaS content marketing metrics (link)

Build repeatable funnels to track what works

Measure content marketing by form submissions

How to measure the effectiveness of your SaaS content marketing strategy? By tracking form submissions and other metrics. Form submissions indicate the quality of your content. In contrast, non-form submissions indicate the quality of your visitors.

This type of conversion is a sign of a successful content marketing strategy. The next step is to determine how to track this conversion. For this, you can use Google Analytics.

To measure your content marketing efforts, you need to create content that resonates with your target audience.

You can then track traffic, shares, and conversions. As you measure your content marketing success, look for early indicators of reader engagement.

This may include mentions in social media and interviews, or people bringing up the content in casual conversation. To measure the effectiveness of your content marketing strategy, set up goals and track the progress.

Another metric you can use is the customer retention rate. It shows how valuable your products are. You can measure this by looking at the percentage of customers that come back again.

A high retention rate is an essential metric for a SaaS content marketing strategy. Having a low churn rate is important because it shows which points of your conversion funnel are weak. With accurate conversion rates, you can improve your product and increase your revenue.

Measure content marketing by bounce rate

If you're trying to figure out which strategies are working best for your SaaS content marketing strategy, you can measure the bounce rate of your site.

Bounce rate is the percentage of visitors that visit only one page of your website, without engaging with the content. In contrast, the customer retention rate measures how many people return to your site over time.

This figure excludes newly acquired customers. It's also referred to as churn rate, which shows the percentage of users who stop using your products.

Bounce rate is a poor indicator of performance because a person performing an initial action may not interact with your site again for at least 30 minutes.

Also, the average time on page varies, meaning that it's hard to determine a concrete figure.

Instead, focus on determining how many qualified leads are coming to your site from your site. Depending on the nature of your content, you'll want to measure the time it takes to convert that traffic into paying customers.

Another metric to measure is pages per session. The time a visitor spends on a page varies, but the average time is four minutes and 30 seconds. Ideally, you should aim for a bounce rate of under 40%.

However, if your bounce rate is higher, you may need to improve your content strategy.

Another metric to measure SaaS content marketing by bounce rate is your overall time on site. If your bounce rate is higher than 40%, it is time to look for alternative strategies.

Measure content marketing by revenue

The first step in measuring the success of your SaaS content marketing is to set up a sales funnel and then track your conversion rate. From there, you can track by revenue.

If you're using a sales funnel, you can track the revenue generated from each page of content. For example, you can measure your conversion rate by examining the number of visitors to your website.

To track customer retention, you should measure the number of people who sign up for your content, and you can also measure the commitment of your existing clients.

Another important metric to measure for SaaS content marketing is customer retention rate. This metric shows how many customers return to a product.

If you have high retention rates, your content marketing strategy is working. If not, your content marketing strategy isn't working! In addition to customer retention, you need to monitor your churn rate.

Churn rate is the number of customers who stop using your product for various reasons, such as lower prices or better service from competitors.

To measure SaaS content marketing by revenue, you can use a number of metrics. One of the most important metrics is unique page views.

This metric is crucial because it indicates how many people visited your site. Unique page views will tell you how many people found your content interesting.

Unique page views can be tracked with the help of digital analytics tools, including Google Analytics.

When you measure your content marketing by revenue, you can track your conversion rate by the number of visitors who clicked on your links.

Measure content marketing by form sign ups

In order to measure the success of your SaaS content marketing campaign, you need to collect information about form sign ups. This can help you determine which content formats convert best. If you're unsure about what content your target audience likes, consider collaborating with your customer support department and sales team. This way, you'll be able to identify what your content is missing and tweak your strategy accordingly.

Content marketing holds the building blocks to SaaS growth

Form sign ups and exit rate

The exit rate is another important metric to track. Unlike the bounce rate, this metric tracks how long customers stay on your website before leaving. Ultimately, a high exit rate means that your marketing strategy is working!

Conclusion

The value of content should not be underestimated. Your content should have a long-term value, and it should increase over time. Not only will your content attract new users, but it will also help you hire better talent and boost your brand image.

By assessing the value of your content, you'll know whether or not it's working. You can also analyze your performance over the course of several months.

Contact us for a free consultation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.