August 2, 2022

Top Interior Design Marketing Strategies to Get Clients (2022)

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Last updated:
August 3, 2022

What is interior design marketing? If I'm starting an interior design business or already have one, how can I use marketing to get more customers?

If you have an established or new business, finding new ways to market your services to your target audience is the ideal way to get more clients and grow your service business.

interior design marketing website

What is interior design marketing?

There are many ways to market an interior design business, but some of the most effective methods include online marketing, word-of-mouth marketing, and print advertising.

To reach your target audience and get more customers, consider using a mix of all three types of marketing. For example, you can use online marketing to drive traffic to your website or blog, and then use word-of-mouth marketing to generate leads and drive sales. Additionally, print advertising can be a great way to reach local customers who may not be familiar with your business.

No matter which marketing methods you use, the key to success is ensuring you provide value to your target audience. You will be more likely to generate leads and sales and grow your business when you provide value.

interior design marketing website example

What should go into an interior design service marketing plan?

There are a few key elements that should be included in any interior design service marketing plan, including:

  • Defining your target audience: Who are you trying to reach with your marketing?
  • Researching your competition: What are other businesses in your area doing to market their services?
  • Creating a unique selling proposition: What makes your business different from others in the market?
  • Developing marketing goals: What do you want to achieve with your marketing efforts?
  • Creating a budget: How much can you afford to spend on marketing?
  • Planning and executing marketing campaigns: What specific marketing activities will you undertake to reach your target audience?
  • Monitoring and evaluating results: Did your marketing campaigns achieve the desired results?

By including these elements in your marketing plan, you can develop an effective strategy for reaching your target audience and achieving your business goals.

What's the average budget an interior design company should spend on marketing?

This will vary depending on the size and scope of your business and your marketing goals. However, a good rule of thumb is to allocate 2-5% of your overall annual sales to marketing. This will give you enough funds to create and execute an effective marketing strategy.

If you are just starting out, you may want to allocate a larger percentage of your budget to marketing to build brand awareness and generate leads. As your business grows, you can adjust your budget accordingly.

interior design marketing ideas

How often should an interior design company change its marketing?

It's important to keep your marketing fresh to continue reaching new customers and growing your business. However, how often you change your marketing will depend on your budget, goals, and target audience.

If you are targeting a new customer base or trying to reach a new market, you will need to change your marketing more frequently. However, if you have an established business with a loyal customer base, you may not need to make as many changes.

It's important to monitor your marketing campaigns and make changes as needed to ensure you reach your target audience and achieve your desired results.

What are some common mistakes interior design businesses make with their marketing?

One of the most common mistakes is failing to define a target audience. Without a clear understanding of who you are trying to reach, creating an effective marketing strategy will be difficult.

Another common mistake is not allocating enough funds to marketing. Marketing is an investment; you need to allocate the necessary resources to see results.

Additionally, many businesses mistake not monitoring or evaluating their marketing campaigns. It's important to track your progress and make changes as needed to ensure effective marketing.

Finally, some businesses try too much with marketing and spread themselves thin. It's important to focus your efforts on a few key marketing activities that will reach your target audience and help you achieve your business goals.

interior design marketing on google

Traditional marketing strategies for interior design businesses

Here are the most common types of marketing strategies to build customers for interior design services:

1. Flyers and brochures: Design catchy flyers and brochures to promote your services. Distribute them in local businesses, post them in public places, or direct mail them to potential customers.

2. Advertising: Place ads in local publications or websites targeting your market.

3. Public relations: Generate positive press coverage for your business by sending press releases to local media outlets or organizing special events.

4. Direct marketing: Contact potential customers directly with sales letters, postcards, or emails.

5. Networking: Attend local business events or join relevant professional organizations to meet potential clients and market your business.

6. Referrals: Ask satisfied customers to refer others to your business.

7. Promotions: Offer special discounts or promotions to attract new customers or encourage repeat business.

8. Collateral: Design professional business cards, letterhead, and other marketing materials to promote your brand.

9. Website: Create a website to showcase your work and market your services to a wider audience.

the local pack on google maps

Digital marketing strategies for interior design businesses

Here are the best digital marketing strategies to build interior design clients:

1. Search engine optimization: Use relevant keywords on your website and in your content to improve your ranking in search engine results pages and attract more visitors to your site.

2. Pay-per-click advertising: Place ads on search engines or websites and pay for each click that sends a visitor to your site.

3. Social media marketing: Use social media platforms to connect with potential customers and promote your business.

4. Email marketing: Send newsletters, special offers, or other information to potential customers.

5. Content marketing: Create and distribute helpful and engaging content (such as blog posts, infographics, or videos) to attract visitors to your website and build trust with your audience.

6. Online directories: List your business in relevant online directories to increase your visibility and reach potential customers.

7. Review sites: Encourage happy customers to leave positive reviews of your business on popular review sites.

8. Google My Business: Claim and optimize your listing on Google My Business to appear in local search results and Maps.

9. Analytics: Use web analytics tools to track your website traffic and understand how users interact with your site. This information can help you adjust your marketing strategy to meet your goals better.

online reviews on google can drive business

Your interior design marketing strategy: do you offer local or national services?

If you offer local services, the most effective marketing strategies for you will be those that help you reach potential customers in your area. Flyers, brochures, and advertising in local publications are all good options. You can also use online directories and review sites to increase your visibility in local search results.

If you offer national services, the most effective marketing strategies for you will be those that help you reach potential customers across the country. Social media marketing, content marketing, and email marketing are all good options. You can also use online directories and review sites to increase your visibility in national search results.

No matter what type of services you offer, the most important thing is to have a well-rounded marketing strategy that includes both online and offline components. By using a mix of marketing tactics, you’ll be able to reach the widest possible audience and attract more customers.

marketing your interior design business

What services can I offer to national clients and paying customers as an interior designer?

As an interior designer, you can offer a wide range of services to national clients and paying customers. These services can include:

1. Home staging: Helping homeowners prepare their homes for sale by arranging furniture and decor to make the space look its best.

2. Space planning: Creating floor plans and layouts for homes or businesses.

3. Furniture selection: Helping homeowners or businesses select stylish and functional furniture.

4. Color consultation: Offering advice on color schemes and paint colors for homes or businesses.

5. Window treatment design: Helping homeowners or businesses select window treatments that are both attractive and practical.

6. Lighting design: Creating custom lighting plans for homes or businesses.

7. Accessorizing: Helping homeowners or businesses select accessories and decor that complete the space.

8. Home renovation: Helping homeowners or businesses renovate their homes to create a new look.

9. Commercial design: Helping businesses design their office, retail, or other commercial spaces.

10. Project management: Helping homeowners or businesses manage the construction process of a home renovation or commercial design project.

Each of these provides an interior design firm with national reach. This means that your social media, content, and general marketing strategies can reach a broader audience, often resulting in significantly more new clients.

what should go in an interior design marketing plan

Is social media marketing effective in building new customers for interior design services?

Yes, social media marketing can be an effective way to reach new customers for interior design services. The key is using social media platforms relevant to your target audience. For example, if you’re targeting homeowners, you’ll want to focus on platforms like Pinterest and Houzz. If you’re targeting businesses, you’ll want to focus on platforms like LinkedIn and Twitter.

The other important thing to remember is that social media marketing takes time and effort. To succeed, you must post regularly and interact with your audience regularly. If you’re not willing to put in the work, it’s unlikely that you’ll see results.

Are there any other effective marketing strategies for interior designers?

In addition to social media marketing, interior designers' other effective marketing strategies include content marketing and email marketing. Content marketing involves creating and sharing helpful articles, tips, and resources with your audience.

This can help you build trust and relationships with potential customers. Email marketing involves staying in touch with your audience and sending them periodic updates about your business. This is a great way to nurture leads and build trust over time.

interior design marketing strategies to use

What’s the best way to market my interior design business online?

There is no “best” way to market an interior design business online. The most important thing is to create a well-rounded marketing strategy that includes both online and offline components. By using a mix of marketing tactics, you’ll be able to reach the widest possible audience and attract more customers.

How can I use content marketing to grow prospective clients for my interior design firm?

As we mentioned earlier, content marketing can be a great way to attract new customers. To use content marketing effectively, focus on creating helpful resources that appeal to your target audience.

For example, if you’re targeting homeowners, you might create blog posts with tips for choosing the right furniture or paint colors. You might create guides with office design tips if you're targeting businesses.

In addition to creating helpful resources, promote your content on social media and other online platforms. This will help you reach a larger audience and attract more customers.

growing your interior design business through marketing

What are some blog post ideas I can use to market my interior design business?

Some ideas for blog posts that would appeal to homeowners include:

  • Tips for choosing the right furniture for small spaces
  • How to use color to create different moods in your home
  • Ideas for decorating on a budget
  • Tips for creating a cohesive design style throughout your home
  • How to choose the right paint colors for your home
  • Ideas for small space living
  • Tips for creating a pet-friendly home décor

Some ideas for blog posts that would appeal to businesses include:

  • Office design trends for the upcoming year
  • Tips for creating an ergonomic office space
  • How to design a productive and efficient workspace
  • Ideas for incorporating branding into your office design
  • Tips for creating a welcoming and comfortable reception area
  • How to use office furniture to encourage collaboration
  • Ideas for small business offices on a budget

Where should I try to get my interior design featured online?

You can try to get your interior design featured online in a few different places. One option is to submit your work to online directories or galleries, such as Houzz, Apartment Therapy, or Dering Hall. Another option is to pitch your work to design-focused blogs or magazines. You can also try reaching out to local publications in your area.

grow home staging, interior design consultation, and other services in your area

How can I partner with other local businesses to get interior design projects?

One way to partner with other businesses is to offer your services as prizes in a contest or giveaway. You can partner with home builders, real estate agents, or home staging companies.

These types of partnerships can help you reach a wider audience and get your name in front of potential customers.

How can I use local community events in my interior design marketing strategy?

Local community events can be a great way to market your interior design business. You can participate in home shows, trade shows, or other home improvement or design events. You can also sponsor local events or donate your services to charity auctions. These activities can help you raise awareness for your business and attract new customers.

How can I create a referral partnership with other interior designers?

A referral partnership is when two or more interior designers agree to refer customers to each other. This can be a great way to build relationships with other designers in your area and attract new clients.

To create a referral partnership, reach out to other designers in your area and see if they’re interested in partnering with you. You can also join a local or national organization, such as the American Society of Interior Designers, which has a referral program.

What is a Google My Business page, and how is it effective in getting more customers?

A Google My Business page is a free listing that appears when people search for businesses on Google. Your business’s GMB page includes your business name, address, phone number, website, hours of operation, and more.

You can also add photos, videos, and other content to your GMB page. Creating a GMB page can help you attract more customers to your business.

How can I get more online reviews on my Google My Business page?

You can do a few things to encourage customers to leave reviews on your GMB page. First, you can link your GMB page to your email signature and website. You can also ask customers to leave a review when they’re happy with your service. Finally, you can offer incentives, such as discounts or coupons, for customers who leave a review.

Should I respond to negative reviews?

It’s up to you whether or not you want to respond to negative reviews. If you respond, be sure to do so professionally and courteously.

Thank the customer for their feedback and try to resolve the issue. Remember that other potential customers will see your response, so it’s important to maintain a positive image.

Should Google ads be part of my digital marketing strategy as an interior design business?

Google ads can be a great way to market your interior design business. You can create targeted ads that appear when people search for keywords related to your business. Google ads can help you reach a wider audience and attract new customers.

What types of keywords should I be using in my Google Ads?

Some examples of keywords you could use in your Google Ads are “interior design,” “home staging,” “renovation,” and “decorating.”

You can also use keyword phrases like “interior design ideas,” “home decorating tips,” and “interior design trends.”

Targeting specific keywords can help you create more effective ads and attract the right customers to your business.

How can I measure the success of my Google Ads campaign?

There are a few ways to measure the success of your Google Ads campaign. You can track how many people click on your ad, how many people visit your website, and how many people call your business. You can also track how much money you’re spending on your campaign and how much revenue you’re generating. Tracking your progress will help you see what’s working and make changes to improve your results.

What other digital marketing channels can I use for marketing my interior design business?

Social media, email marketing, and content marketing are other digital marketing channels you can use to market your interior design business. You can also use offline channels, such as print ads, radio ads, and television ads.

How can I optimize my interior design website for conversions?

You can do a few things to optimize your website for conversions. First, make sure your website is mobile-friendly.

Second, include a call to action on every page of your website. Third, make it easy for visitors to contact you. Finally, ensure that your website is fast and easy to use.

In addition to these tips, make sure to have the following:

  • Easy access to your interior design portfolio page.
  • A clear highlight of your previous work.
  • Any past clients' testimonials and responses to your work.
  • Valuable information on the interior design industry.
  • Links to your social media accounts and links to your social media posts.

Common FAQ's

Questions from interior design businesses:

How often should I be posting on each social media platform?

This answer will depend on various factors, including the size of your business, the amount of content you have to share, and the engagement level of your followers.

However, as a general rule of thumb, it’s best to post 1-2 times per day on each platform.

What is the typical marketing budget for interior design businesses?

There is no “typical” marketing budget for interior design businesses. Your marketing budget will depend on various factors, including the size of your business, your marketing goals, and the channels you plan to use.

You should start with a realistic estimate of what you can afford to spend on marketing and adjust your budget as needed.

Although, a minimum of $5,000 per month is ideal for those who want to see healthy returns and results from their interior design strategies.

Typically, there will be a 3X return on any advertising spend.

When should I hire a marketing agency to help with my business?

If you’re struggling to generate leads and grow your business, it might be time to hire a marketing agency. A good marketing agency will help you create a comprehensive marketing plan, execute your campaigns, and track your results.

If you’re unsure whether or not you need to hire an agency, consider taking our free marketing assessment.

Contact us for a free consultation

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