July 31, 2022

Top Orthodontic Marketing Strategies to Get New Patients (2022)

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Last updated:
July 31, 2022

What are the best orthodontic marketing strategies to get new patients and customers? What are some orthodontic marketing ideas I can use to get my practice into the hands of those in my area?

Get answers to these questions and more in this orthodontic marketing guide.

Can orthodontic marketing increase the number of patients that come to my practice?

Orthodontic marketing can be a great way to increase the number of patients that come to your practice. You can use creative marketing strategies to reach a wider audience and attract new patients.

orthodontist website example

Some effective orthodontic marketing strategies include:

1. Creating a website: A website is a great way to reach potential patients and provide them with information about your practice. Be sure to include clear contact information, directions, and a detailed description of your services.

2. Creating an online presence: In addition to having a website, you can also create an online presence by setting up social media accounts and creating blog content. This will help you connect with potential patients and provide them with useful information.

3. Hosting events: Events are a great way to generate interest in your practice and attract new patients. You can host open houses, patient appreciation days, or other special events.

orthodontist website example

4. Offering discounts: Offering discounts or promotions can be an effective way to attract new patients. You can offer a discount for new patients or referrals from existing patients.

5. Creating marketing materials: Marketing materials such as flyers, brochures, and business cards can help promote your practice to potential patients. Be sure to include clear contact information and a description of your services.

Using some or all of these orthodontic marketing strategies can reach a wider audience and attract new patients to your practice.

How much should an orthodontic office spend on marketing?

There is no set amount that an orthodontic office should spend on marketing, but it is important to allocate a budget for marketing activities. Marketing expenses can include website design, print advertising, online advertising, and event planning.

orthodontist website example

Your marketing budget will depend on your practice's goals and the methods you use to reach potential patients. When determining your marketing budget, you should consider your target audience and the best ways to reach them.

List of traditional ways to market an orthodontic office

Here is a list of traditional marketing strategies and marketing ideas that an orthodontic office could use:

1. Print advertising: This can include placing ads in newspapers, magazines, or local directories.

2. Online advertising: This can include paying for online ads or creating a practice website and social media accounts.

3. Event planning: This can include hosting open houses, patient appreciation days, or other special events.

4. Direct mail: This can include sending postcards or flyers to potential patients in your area.

5. Referral programs: This can include offering discounts or incentives to existing patients for referring new patients to your practice.

6. Community outreach: This can include participating in local events or sponsoring community activities.

7. Public relations: This can include issuing press releases or writing articles for local publications.

8. Advertising specialties: This can include giving away branded items such as pens, notepads, or water bottles.

All of these methods can be effective ways to market an orthodontic office. The best marketing strategy will vary depending on your practice's goals and your patients' needs.

orthodontist marketing example - google ads

What are some common mistakes made when marketing an orthodontic office?

Some common mistakes that are made when marketing an orthodontic office include:

1. Not having a clear target audience: It is important to know who your target audience is and what they are looking for in an orthodontist.

2. Not having a budget: Marketing activities can be expensive, so it is important to have a budget for marketing expenses.

3. Not being consistent: Consistency is key when marketing your orthodontic office. Make sure you use the same branding and messaging across all your marketing materials.

4. Not measuring results: It is important to track the results of your marketing efforts so you can adjust your strategy as needed.

5. Not staying up-to-date: The orthodontic industry is constantly changing, so it is important to stay up-to-date on new trends and technologies.

orthodontic marketing example - google my business pages

Avoid making these common mistakes when marketing your orthodontic office. You can create an effective marketing strategy by being mindful of your target audience, budget, and consistency.

Digital ways to market an orthodontic office (orthodontic marketing ideas)

Here is a list of digital marketing strategies and ideas that an orthodontic office could use:

1. SEO: This can include optimizing your website for relevant keywords, creating keyword-rich blog posts, and building backlinks to your website.

2. Pay-per-click advertising: This can include running ads on Google, Bing, or other search engines.

3. Social media marketing: This can include creating and managing social media accounts on platforms such as Facebook, Twitter, and Instagram.

4. Email marketing: This can include sending newsletters, appointment reminders, or promotional offers to your email list.

5. Content marketing: This can include writing blog posts, creating infographics, or filming videos.

6. Online directories: This can include listing your practice on online directories such as Google Maps and Yelp.

7. Review sites: This can include asking patients to leave reviews on sites like Google and Healthgrades.

8. Webinars: This can include hosting live events or recording educational videos for your patients.

Digital marketing is a great way to reach more potential patients and promote your orthodontic office. Try using some of these strategies to get started.

orthodontic marketing example google maps

How do Google My Business listings work for orthodontics offices?

Google My Business (GMB) is a free listing service that allows businesses to manage their online presence on Google. Orthodontic offices can use GMB to list their practice information, hours, contact details, and photos. GMB listings also appear in Google Maps and search results, making it easier for potential patients to find your practice.

Are Google My Business listings effective at driving new patients?

Google My Business listings can be effective at driving new patients to your orthodontic office. GMB listings appear in Google Maps and search results, making it easier for potential patients to find your practice. Additionally, you can use GMB to list your practice information, hours, contact details, and photos.

orthodontic marketing and google reviews

How often should I update my Google My Business listing?

You should update your GMB listing at least once a month to ensure that your information is accurate and up-to-date. You can also use GMB to post updates about your practice, such as special promotions or events.

How can I drive reviews to my orthodontics practice on Google?

There are a few things you can do to drive reviews to your orthodontic office on Google:

1. Encourage patients to leave reviews: You can ask patients to leave reviews after their appointment, or include information about leaving reviews in your appointment reminders.

2. Respond to reviews: Show potential patients that you value feedback by responding to both positive and negative reviews.

3. Offer incentives: You can offer patients a discount or incentive for leaving a review on your GMB listing.

These are just a few things you can do to drive reviews to your orthodontic office on Google. Try implementing these strategies to encourage patients to leave reviews.

orthodontic marketing

Are social media pages effective ways to market orthodontic practices?

Social media pages can be effective ways to market orthodontic practices. You can use social media to create and manage social media accounts, share updates about your practice, and engage with potential and current patients.

Additionally, you can use social media ads to reach more people with your marketing messages.

Try using some strategies to market your orthodontic practice on social media.

What should I be posting about on my social media page?

When creating content for your social media pages, you should consider what potential and current patients find interesting or useful. You can post about topics such as:

1. New technology or treatments at your orthodontic office

2. Tips for caring for braces or Invisalign aligners

3. Orthodontic FAQs

4. Patient success stories

5. Promotions or events at your office

This is just a starting point – get creative and post about anything you think would be interesting or useful for your patients.

orthodontic marketing

Are there any things I should avoid posting on my social media page?

While you want to be creative with your content, there are some things you should avoid posting on your social media page. You should avoid posting anything that is:

1. False or misleading

2. Derogatory or offensive

3. In violation of patient privacy

4. Spammy or promotional

5. Unprofessional

Keep these things in mind when creating content for your social media pages.

When is the best time to post on social media?

The best time to post on social media depends on your audience and goals. You should post during peak times, such as early mornings and evenings, to reach a wide audience. If you are trying to reach a specific niche audience, you can experiment with posting during different times of the day to see when you get the most engagement.

How often should I post on social media?

There is no hard and fast rule for how often you should post on social media. However, a general guideline is to post 1-2 times daily on each platform. You can experiment with posting more or less frequently to see what works best for your audience and your goals.

orthodontic marketing example

Are Facebook advertising and Instagram advertising effective ways to market an orthodontic or dental practice?

Yes, Facebook advertising and Instagram advertising can be effective ways to market an orthodontic or dental practice. You can use these platforms to reach a wide audience of potential and current patients.

Additionally, you can target your ads to specific audiences based on interests, demographics, and other factors.

What should I put in my Facebook advertisement to get new patients?

When creating a Facebook ad to attract new patients, you should include:

1. A compelling image or video

2. A clear and concise message

3. A call-to-action (CTA)

4. A link to your website or landing page

5. A promotion to get a free consultation

Your ad should be attention-grabbing and convince prospective patients.

orthodontic marketing example

What are some effective Instagram marketing tips for orthodontic practices?

Here are a few effective Instagram marketing tips for orthodontic practices:

1. Use high-quality images and videos in your posts.

2. Use engaging captions and hashtags.

3. Use Instagram Stories to give potential patients a behind-the-scenes look at your practice.

4. Use Instagram ads to reach a wider audience.

5. Offer incentives for patients to follow and share your posts.

6. Analyze your Instagram analytics regularly to see what's working and improve your strategy accordingly.

7. Keep your marketing messages consistent across all channels.

orthodontic marketing ideas

What are some other marketing tips for orthodontic practices?

Here are a few other marketing tips for orthodontic practices:

1. Use local SEO to make your website more visible in search results.

2. Create compelling content that will attract patients to your website.

3. Use social media to engage with potential and current patients.

4. Advertise your practice in local publications or online directories.

5. Offer incentives for patients to refer their friends or family members to your practice.

6. Participate in local community events or sponsor local youth sports teams.

7. Make sure your website is mobile-friendly and easy to navigate.

8. Use targeted marketing campaigns to reach specific audiences.

9. Analyze your marketing efforts regularly to see what works and can be improved.

10. Keep your marketing messages consistent across all channels.

orthodontic marketing ideas

Is paid advertising the best way to get more patients for my orthodontic practice?

Paid advertising can be an effective way to reach new patients, but it is not the only way. You should also focus on creating compelling content, optimizing your website for local search, and engaging with potential and current patients on social media.

Are Google ads or Facebook ads more effective for orthodontists?

There is no definitive answer to this question. It depends on your goals, your target audience, and the specific ad campaigns you create. You should experiment with both Google ads and Facebook ads to see which platform works better for your orthodontic practice.

Generally, orthodontics websites can get visited more through Google ads. And when the website has content that can help to educate patients before their visit, it can create a very loyal customer base.

orthodontic marketing ideas

What types of blog posts should I write about?

Some ideas for blog posts include:

1. An overview of the orthodontic treatment process

2. The benefits of orthodontic treatment

3. The different types of braces available

4. How to choose the right orthodontist

5. How to prepare for your first orthodontic appointment

6. Tips for caring for your braces

7. FAQs about orthodontic treatment

8. Case studies of patients who have undergone orthodontic treatment

9. Before-and-after photos of patients who have undergone orthodontic treatment

10. A guide to choosing the right orthodontic treatment for you

When creating content, consider what your loyal patients always wanted to know before they became your best customers.

This could include discussing safety procedures, tips for starting orthodontic treatment, and your team's general insight or knowledge about the dental industry.

Making the orthodontic treatment fun is a great way to show that you care about the patient and are interested in making it a comfortable environment for them.

How to optimize my orthodontic website for conversions and patient acquisition?

There are a few things you can do to optimize your orthodontic website for conversions:

1. Make sure your website is mobile-friendly and easy to navigate.

2. Use compelling headlines and calls to action on your website.

3. Use attractive visuals on your websites, such as photos and videos.

4. Offer incentives for patients to contact your practice or schedule a consultation.

5. Use targeted marketing campaigns to reach specific audiences.

6. Analyze your website analytics regularly to see what's working and improve your strategy accordingly.

7. Keep your marketing messages consistent across all channels.

8. Make sure your website content is helpful and informative.

9. Use local SEO to make your website more visible in search engine results.

10. Participate in online directories or review sites that feature orthodontic practices.

Your website should have your phone number, business location, and an easy call-to-action to capture patient acquisition through the website.

Common FAQ's

Questions and answers from orthodontists.

Can orthodontic marketing be done on a shoestring budget?

Orthodontic marketing can be done on a shoestring budget if you are willing to get creative. You can use many free or low-cost marketing strategies to reach potential patients.

Is a social media presence a must-have for orthodontists?

A social media presence is not a must-have for orthodontists, but it can be a useful tool for reaching potential patients. You should consider using social media if you are comfortable with the platform and you have the time to commit to regularly creating and sharing content.

What should be in a cohesive marketing strategy for an orthodontist?

A cohesive marketing strategy for an orthodontist should include some or all of the following: a website, online directories, review sites, social media, targeted marketing campaigns, and local SEO.

Before starting any ortho marketing campaign, it's essential to have these basics.

When should I hire an agency to handle our online marketing?

There's no one-size-fits-all answer to this question. You should consider hiring an agency to handle your online marketing if you don't have the time or resources to do it yourself or if you want expert help planning and executing a marketing campaign.

Hiring an agency can be cost-effective. They can assist in driving online reviews, helping with increased awareness of your services in the geography you serve, and making critical updates to your website to ensure its effectiveness.

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