July 28, 2022

Top Physician Marketing Strategies to Get New Patients (2022 Guide)

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Last updated:
July 31, 2022

How would marketing help a physician? Phyisician marketing focuses on helping a local physician build new patients and customers in local geography. Did you know that more than 80% of patients look up a physician before they decide to visit?

Healthgrades and other online review platforms are driving patients to learn about the patient experience before they pick up the phone.

As a new or existing physician, it's important to consider your digital presence and how it could impact your practice growth.

physician marketing strategies and ideas

What is digital marketing for a physician?

Digital marketing for physicians is creating online content (such as blog posts, videos, and social media posts) that helps potential patients learn about your medical practice and what you offer.

By creating helpful and informative content, you can attract new patients to your practice and build trust with potential patients who may not have otherwise considered your practice.

physician marketing

Some tips for creating effective digital marketing content for your medical practice include:

1. Make sure your website is up-to-date and informative

2. Use social media to share helpful tips, articles, and information about your medical practice

3. Create blog posts that answer common questions patients have about your area of medicine

4. Use video to give potential patients a tour of your office or facilities

5. Offer free resources on your website, such as e-books or whitepapers, that potential patients can download

Digital marketing is an important part of any physician's marketing strategy. By creating helpful and informative content, you can attract new patients to your medical practice and build trust with potential patients who may not have otherwise considered your practice.

physician marketing strategies

Difference between digital and traditional marketing for physicians and healthcare practices

The main difference between digital and traditional marketing for physicians is the medium used to reach potential patients.

Traditional marketing methods, such as print and television commercials, are no longer as effective as they once were. Patients are now searching the internet for doctors and healthcare providers.

To be successful in today's market, physicians need to have a strong digital marketing strategy. This means creating informative, helpful content that can be easily found by potential patients online.

Some other key differences between digital and traditional marketing include:

1. Digital marketing is more cost effective than traditional marketing methods.

2. Digital marketing allows you to reach a wider audience than traditional marketing methods.

3. Digital marketing is more measurable than traditional marketing methods.

4. Digital marketing is more flexible than traditional marketing methods.

5. Digital marketing allows you to build trust and credibility with potential patients.

physician marketing - driving patient referrals and growth of your practice

Can digital marketing help physicians get more patients and patient leads?

Yes, digital marketing can help physicians get more patients and patient leads. By creating helpful and informative content, you can attract new patients to your medical practice and build trust with potential patients who may not have otherwise considered your practice.

Additionally, digital marketing is more cost-effective than traditional marketing methods and allows you to reach a wider audience. Consider implementing a digital marketing strategy if you are looking for ways to get more patients and patient leads.

What are some common mistakes physicians make with their digital marketing?

There are a few common mistakes physicians make with their digital marketing:

physician marketing and driving growth of a new practice

1. Not having a clear plan or strategy: When it comes to digital marketing, it's important to have a clear plan and strategy in place. Without a plan, it's easy to get lost or sidetracked.

2. Not being consistent: It's important to be consistent with your digital marketing efforts. This means posting new content on a regular basis and promoting your content across all of your social media channels.

3. Not measuring your results: It's important to measure your digital marketing efforts to see what's working and what's not. This way, you can make adjustments to your strategy as needed.

4. Not staying up-to-date with the latest trends: The digital marketing landscape is constantly changing. It's important to stay up-to-date with the latest trends so you can adjust your strategy as needed.

5. Not investing enough time or resources: Digital marketing requires time and resources to be successful. If you're not willing to invest the necessary time and resources, you likely won't see the results you're hoping for.

What is Healthgrades, and how is it affecting my practice?

example of a healthgrades website

Healthgrades is a website that provides information about physicians and healthcare providers. Patients can use Healthgrades to find doctors and compare them based on their experience, education, and reviews.

Healthgrades also helps patients ensure that they choose physicians that are within their healthcare network. Physicians who focus on improving their Google and Healthgrades rankings should ensure that they provide information on which networks they work with.

healthgrades rankings

Healthgrades is affecting physician practices in a few ways:

1. It's making it easier for patients to find and compare doctors.

2. It's making it easier for patients to read reviews and make informed decisions about their healthcare.

3. Pressure on physicians to provide quality care and positive patient experiences.

4. It's causing some physicians to reevaluate their marketing strategy.

If you're a physician, it's important to be aware of Healthgrades and how it's affecting your practice. You may need to adjust your marketing strategy to provide quality care and positive patient experiences.

How do negative reviews on Healthgrades impact my online reputation?

Negative reviews on Healthgrades can impact your online reputation in a few ways:

1. It can make it harder for patients to find you.

2. It can make patients less likely to consider your practice.

3. It can damage your credibility and reputation.

4. It can lead to lost business and revenue.

If you have negative reviews on Healthgrades, it's important to take steps to improve your online reputation. This may include responding to reviews, making changes to your practice, and investing in reputation management services.

What is the best way to get more positive reviews on Healthgrades?

There are a few things you can do to get more positive reviews on Healthgrades:

1. Provide quality care and exceptional patient experiences.

2. Send patients a follow-up survey after their appointment.

3. Ask satisfied patients to leave a review on Healthgrades.

4. Monitor your online reputation and address any negative reviews promptly.

By taking these steps, you can improve your chances of getting positive reviews on Healthgrades. This, in turn, can improve your online reputation and attract more patients to your practice.

example of a healthgrades profile for a physician

Are online reviews through Google an important part of my physician marketing strategy?

Yes. Online reviews through Google can be an important part of your physician marketing strategy. Here are a few reasons why:

1. Reviews can help patients find you.

2. Reviews can improve your credibility and reputation.

3. Reviews can attract new patients to your practice.

4. Reviews can help you rank higher in search results.

If you're not already monitoring and responding to your online reviews, it's important to start. This can help you improve your online reputation, attract new patients, and boost your practice's overall visibility and success.

example of bad reviews on healthgrades

Is it more important to drive reviews through Google or Healthgrades?

It's important to focus on getting reviews through both Google and Healthgrades. Neither platform are more important than the other. Both offer reviews of your medical services on behalf of patients.

Focusing on both channels should be the highest priority in your list of physician marketing strategies.

A dedicated agency assisting in your online reputation management can be a great way to grow your business and ensure that your existing patients return.

example of google rankings for phyisicians

Which digital marketing strategies should a physician focus on?

1. SEO-optimize your website and blog content

2. Claim and manage your online profiles

3. Collect patient reviews and testimonials

4. Invest in pay-per-click (PPC) advertising

5. Use social media to build relationships

6. Implement an email marketing campaign

7. Host a contest or giveaway

8. Partner with other local businesses

9. Speak at events and conferences

10. Get involved in your community

Digital marketing offers a variety of advantages for physicians looking to attract new patients.

1. SEO-optimized content can help your website rank higher in search engine results pages (SERPs), making it more likely that potential patients will find you when searching for a physician in your area.

2. Online profiles give you a chance to control the narrative about your practice, and they provide an opportunity to connect with patients on a more personal level.

3. Patient reviews and testimonials can build trust and credibility with potential patients looking for information about your practice.

4. PPC advertising can be a cost-effective way to reach new patients and allows you to target your ads specifically to individuals who are likely to be interested in your services.

5. Social media allows you to connect with potential and current patients, build relationships, and share information about your practice in a more informal setting.

6. Email marketing can be a great way to keep in touch with current patients and attract new ones.

7. Hosting a contest or giveaway is fun to engage potential patients and get them interested in your practice.

8. Partnering with other local businesses can help you reach new audiences and build relationships with other members of the community.

9. Speaking at events and conferences can help raise your profile and position you as an expert in your field.

10. Getting involved in your community can help you build relationships and connect with potential patients on a more personal level.

Google my business profile - increasing your google ranking

How does SEO work for medical practices and physicians?

SEO (search engine optimization) for medical practices and physicians aims to improve your website's visibility in search engine results pages (SERPs). This can be done by optimizing your website's content, structure, and on-page elements like titles, metatags, and anchor text.

In addition to improving your website's on-page SEO, you can also build backlinks to your website from other high-quality websites. This will help improve your website's authority and credibility, leading to higher rankings in SERPs.

Finally, you can use social media and other online platforms to promote your website and attract new visitors. This can help you build an audience of potential patients interested in your medical services.

Which social media platforms should be part of my physician marketing strategy?

There are a variety of social media platforms that can be used for physician marketing. The most popular platforms include Facebook, Twitter, LinkedIn, and Instagram.

Each platform offers its own unique advantages and can be used to achieve different marketing objectives. For example, Facebook is great for building relationships with potential and current patients, while LinkedIn is more focused on networking and connecting with other professionals.

It's important to consider which platforms will be most effective for reaching your target audience and achieving your marketing goals. You may need to experiment with different platforms before you find the right fit for your practice.

What are some tips for creating effective physician marketing content?

Here are some tips for writing an impactful blog post and creating valuable resources for new patients:

1. Keep your audience in mind - When creating content, it's important to keep your target audience in mind. What kind of information are they looking for? What type of tone would resonate with them?

2. Make it engaging and readable - Your content should be engaging and easy to read. Use short paragraphs, including images, infographics, and videos to break up the text.

3. Optimize for search engines - In addition to making your content engaging and readable, you also need to optimize it for search engines. This means including relevant keywords and phrases and using other SEO best practices.

4. Promote your content - Once you've created great content, promote it through social media, email, and other channels. This will help you attract new readers and patients to your practice.

5. Measure your results - Finally, don't forget to measure the results of your content marketing efforts. This will help you understand what's working and what isn't and make necessary adjustments to improve your results.

The objective is to be a thought leader in your niche or medical specialty. For example, social media marketing can be highly effective if you focus on sports medicine. Writing high-quality content around common issues can build credibility and trust with a patient before they come to visit.

What success metrics should I be tracking in my medical marketing strategy?

You can track several success metrics to gauge your marketing efforts' effectiveness. These include:

  • Website traffic
  • Number of new patients
  • Patient retention rate
  • Conversion rate (of website visitors to new patients)
  • Referral rate (of current patients to new patients)
  • New patient acquisition costs
  • Marketing ROI (return on investment)

You should track these metrics regularly and adjust your marketing strategy to improve results. All these factors create millions of dollars in potential downstream revenue for your practice.

What are some common physician marketing mistakes?

There are a few common physician marketing mistakes that you'll want to avoid:

  • Ignoring online reviews - Online reviews can greatly impact your practice. Ensure you're monitoring what's being said about you online and responding to positive and negative reviews.
  • Failing to track results - As mentioned above, tracking your marketing success metrics is important to adjust your strategy as needed. Without data, it's difficult to know what's working and what isn't.
  • Focusing on quantity over quality - It's better to have a small number of high-quality patients than many low-quality patients. Ensure you're targeting the right audience and providing them with valuable resources.
  • Not diversifying your marketing efforts - Don't put all your eggs in one basket. Diversify your marketing efforts by using a variety of channels and strategies. This will help you reach a wider audience and achieve better results.
  • Trying to do everything yourself - Marketing is a lot of work, and it's difficult to do everything yourself. Consider hiring a marketing firm or consultant to help you with your marketing strategy.

What are unique ways to attract new patients to my practice?

There are several unique ways to attract new patients to your practice:

1. Create a strong online presence - Your website should be optimized for search engines and include relevant keywords and phrases. In addition, create social media accounts and post engaging content regularly.

2. Use targeted marketing - Use targeted marketing techniques to reach your ideal patient demographic. This could include online ads, direct mail, or TV or radio commercials.

3. Offer free resources - Provide potential patients with helpful resources like e-books, infographics, or even a blog on your website. This will help you build trust and credibility with your audience.

4. Hold events - Hosting events related to your medical specialty is a great way to attract new patients. Attend trade shows, health fairs, or even community events.

5. Get involved in your community - Getting involved in your community is a great way to raise awareness of your practice. Volunteer, sponsor local events or even donate to charity. Have a physician liaison attend church or town events and have a small booth available.

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