August 8, 2022

Plastic Surgeon SEO: Complete Guide to New Patients (2022)

Earn 20% greater ROI
on average

Tell us a few details and get
a free growth proposal.

Get more customers, today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Last updated:
August 8, 2022

What is plastic surgery SEO? How do I get more customers by using SEO? SEO for plastic surgeons can be a powerful way to bring in new consultations. Many SEO strategies are perfect for local surgeons looking to get discovered.

This complete local SEO guide will cover how cosmetic surgery practices can use Google Maps and search results to get more customers.

plastic surgery seo

What are plastic surgeon digital marketing strategies?

SEO, PPC, and Social Media Marketing are all digital marketing strategies that can be used by plastic surgeons to attract new patients.

1. SEO (Search Engine Optimization)

SEO is the process of optimizing your website to rank higher in search engine results. This can be done by including relevant keywords throughout your website, such as in your page titles, meta descriptions, and blog posts. You should also include a call-to-action (CTA) at the end of each post, such as asking readers to contact you for a consultation.

2. PPC (Pay-Per-Click)

PPC is a paid advertising service that allows you to create ads that appear in search engine results. This can be a great way to attract potential patients who are actively searching for a plastic surgeon.

When creating PPC ads, include relevant keywords and information about your practice. You should also include a CTA, such as “Schedule a Consultation” or “Request a Call.”

3. Social Media Marketing

Social media is a great way to connect with potential and current patients. It’s also a valuable tool for SEO, as it helps to increase your website’s visibility and authority.

When creating social media posts, include relevant keywords and information about your practice. You should also include links back to your website and blog posts.

4. Creating Videos

Videos are a great way to connect with potential and current patients. They’re also a valuable tool for SEO, as they help to increase your website’s visibility and authority.

When creating videos, include relevant keywords and information about your practice. You should also include a CTA, such as “Schedule a Consultation” or “Request a Call.”

5. Email Marketing

Email marketing is a great way to connect with potential and current patients. It’s also a valuable tool for SEO, as it helps to increase your website’s visibility and authority.

What is plastic surgery SEO?

Plastic surgery SEO is a process whereby a plastic surgery website is optimized to rank higher in search engine results pages (SERPs), to generate more leads and consultations.

SEO for plastic surgeons can be a powerful way to bring in new consultations. Many SEO strategies are perfect for local surgeons looking to get discovered.

plastic surgeon seo

What are plastic surgeon SEO strategies?

There are a number of SEO strategies that can be used to help plastic surgeons get found online. These include:

1. Optimizing website content for key search terms

2. Creating informative blog posts

3. Claiming and optimizing local listings

4. Creating citations

5. Getting positive reviews

6. Building backlinks

7. Creating social media profiles

8. Using Google AdWords

Each of these SEO strategies will be covered in more detail below.

1. Optimizing website content for key search terms

One of the most important things that you can do to improve your plastic surgery SEO is to optimize your website content for key search terms. This means using relevant keywords throughout your website content, including in your titles, meta descriptions, H1 tags, and body copy.

To find the right keywords to target, you can use a tool like Google Keyword Planner or Moz Keyword Explorer. Once you have a list of relevant keywords, make sure to integrate them into your website content in a way that sounds natural and is relevant to your audience.

2. Creating informative blog posts

Another great way to improve your plastic surgery SEO is to create informative blog posts on topics related to your practice. This helps to show search engines that your website is an authoritative source of information on cosmetic surgery, which can boost your rankings.

When creating blog posts, make sure to include relevant keywords throughout the content and in the title and meta description. You should also include a call-to-action (CTA) at the end of each post, such as asking readers to contact you for a consultation.

plastic surgeon seo

3. Claiming and optimizing local listings

If you want to attract local patients, it’s important to claim and optimize your local listings. This includes claiming your Google My Business listing and creating profiles on popular directories, such as Yelp and Healthgrades.

When creating these profiles, make sure to include relevant keywords and information about your practice, such as your address, phone number, and hours of operation. You should also include high-quality photos and a link back to your website.

4. Creating citations

A citation is an online mention of your practice’s name, address, and phone number (NAP). Citations can help to improve your local SEO by increasing your practice’s visibility in local search results.

There are a number of ways to create citations, such as by claiming local listings, creating profiles on directories, and listing your practice in online directories. You can also use a service like Moz Local to help you create citations.

5. Getting positive reviews

Online reviews are another important factor in local SEO. Studies have shown that patients are more likely to choose a practice with positive reviews.

There are a number of ways to encourage your patients to leave reviews, such as by asking them in person or sending them an email or text message after their appointment. You can also include links to review sites on your website and social media profiles.

6. Building backlinks

Backlinks are links from other websites to your website. They help to improve your SEO by increasing your website’s visibility and authority.

There are several ways to build backlinks, such as by creating informative blog posts, listing your practice in online directories, and getting listed on review sites. You can also use a service like Moz Link Explorer to help you find opportunities to build backlinks.

7. Creating social media profiles

Social media is a great way to connect with potential and current patients. It’s also a valuable tool for SEO, as it helps to increase your website’s visibility and authority.

When creating social media profiles, include relevant keywords and information about your practice. You should also include links back to your website and blog posts.

8. Using Google AdWords

Google AdWords is a paid advertising service that allows you to create ads that appear in Google search results. This can be a great way to attract potential patients actively searching for a plastic surgeon.

When creating Google AdWords ads, include relevant keywords and information about your practice. You should also include a CTA, such as “Schedule a Consultation” or “Request a Call.”

plastic surgeon search engine optimization and reviews

How to perform keyword research for a plastic surgery practice

Here are ways to promote your plastic surgery services through relevant keywords on Google:

1. Brainstorm a list of potential keywords

The first step in keyword research is brainstorming a list of potential keywords. To do this, consider the services you offer and the conditions you treat. You should also consider your potential patients' language when searching for a plastic surgeon.

A few examples of potential keywords include “breast augmentation,” “tummy tuck,” and “rhinoplasty.”

2. Use keyword research tools

Once you have a list of potential keywords, you can use keyword research tools to help you find related keywords and phrases. A few popular keyword research tools include Google Keyword Planner, Moz Keyword Explorer, Ahrefs, and WordStream.

These tools will help you find long-tail keywords that are more specific and less competitive than short-tail keywords. Long-tail keywords are often more effective for local SEO as they help to attract potential patients who are actively searching for a plastic surgeon in their area.

3. Target local keywords

When performing keyword research, be sure to target local keywords. This can be done by including your city or region in your keywords, such as “plastic surgeon New York” or “plastic surgery Los Angeles.”

You can also use keyword research tools to find local keywords. For example, Google Keyword Planner allows you to filter keywords by location, and Moz Keyword Explorer provides local search volume data.

4. Prioritize relevant keywords

Once you have a list of potential keywords, it’s important to prioritize the most relevant keywords for your plastic surgery practice. To do this, consider your services, target audience, and location.

You should also consider the search volume and competition for each keyword. Keywords with a high search volume but low competition are often the most effective for SEO.

5. Incorporate keywords into your website

Once you’ve finalized your list of keywords, it’s time to incorporate them into your website. Start by including keywords in your titles and meta descriptions. You should also use keywords like headers, body copy, and image tags throughout your websites.

Using keywords naturally is important, as stuffing your website with too many keywords can hurt your SEO. A good rule of thumb is to use a keyword or phrase once for every 100 words on your website.

How to optimize a plastic surgery practices website for SEO

Here are ways to optimize your plastic surgery website for SEO:

1. Use relevant keywords

As we’ve discussed, using relevant keywords is important for SEO. When choosing keywords for your website, consider your services, target audience, and location. You should also consider the search volume and competition for each keyword.

Remember to use keywords naturally throughout your website, as stuffing your website with too many keywords can hurt your SEO. A good rule of thumb is to use a keyword or phrase once for every 100 words on your website.

2. Optimize your titles and meta descriptions

Your title tags and meta descriptions are important for both SEO and potential patients. Include relevant keywords in your title tags and meta descriptions, as this will help your website appear in search results.

Your title tags should be unique and descriptive, as this is often the first thing potential patients will see when your website appears in search results. Your meta descriptions should give potential patients a brief overview of your website and what they can expect to find.

3. Improve your website’s loading speed

The loading speed of your website is important for both SEO and user experience. If your website takes too long to load, potential patients will likely click back to the search results and find a different plastic surgery practice.

There are a few ways to improve your website’s loading speed, such as optimizing images, using a content delivery network (CDN), and minifying CSS and JavaScript.

4. Mobile-friendly design

It’s important to have a mobile-friendly website, as more and more people are using their smartphones to search for plastic surgeons. A mobile-friendly website is easy to use and navigate on a smartphone or tablet and loads quickly.

If you’re unsure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Just enter your website’s URL, and Google will let you know if your website passes or fails the test.

5. Local SEO

If you want to attract local patients, it’s important to optimize your website for local SEO. There are a few ways to do this, such as claiming your Google My Business listing, creating local content, and building citations.

Claiming your Google My Business listing is a good way to make sure your practice’s name, address, and phone number (NAP) are accurate and up-to-date. You should also create local content, such as blog posts about plastic surgery trends in your area.

Building citations is another way to optimize your website for local SEO. A citation is an online mention of your practice’s NAP. The more citations you have, the higher your website will rank in local search results.

6. Reviews and testimonials

Online reviews and testimonials can help improve your SEO and attract new patients. When potential patients search for plastic surgeons in their area, they’re likely to read reviews to see what others have to say about the practice.

If you don’t have any reviews or testimonials on your website, you can start by asking your current patients to leave a review on Google or another platform. You can also include testimonials from patients on your website.

7. Schema markup

Schema markup is a type of code that helps search engines understand the content on your website. Adding schema markup to your website can help improve your click-through rate and organic traffic.

If you’re unfamiliar with coding, you can hire a developer to help you add schema markup to your website. Alternatively, you can use a tool like Google’s Structured Data Markup Helper to generate the code.

8. Secure your website with SSL

Securing your website with SSL is important for both SEO and user experience. When you secure your website with SSL, your website’s URL will start with https:// instead of http://. This helps protect your website from hackers and increases the security of any information submitted on your website.

You can purchase an SSL certificate from a hosting provider or a domain name registrar. Once you have the certificate, you must install it on your web server.

9. Use social media

Social media is a great way to connect with potential patients and improve your SEO. When you post interesting and relevant content on social media, people are likely to share it with their friends and followers. This can help to increase your website’s reach and attract new visitors.

How to use content marketing to bring in qualified leads through search engine results

One way to improve your website’s SEO and attract new patients is to use content marketing. Content marketing is a type of marketing that involves creating and sharing content online, such as blog posts, infographics, and videos.

When you create informative and interesting content, people are likelier to share it with their friends and followers. This can help to increase your website’s reach and attract new visitors.

In addition, when you create content relevant to what people are searching for, you’re more likely to rank high in search engine results. This can help you attract qualified leads who are interested in your services.

If you’re unsure where to start, try creating a blog post about a plastic surgery trend in your area. You can also create an infographic that explains the benefits of plastic surgery.

Once you’ve created your content, share it on your website and social media platforms. You can also submit it to directories and forums.

Blog post ideas for plastic surgery practices

Content is a core part of any SEO strategy. It can help to set up new and existing patients with the right information they need in advance of any cosmetic procedures.

Generally, content can help to increase your website's rankings while providing the right insights to the patient before they visit. This helps to increase the chances that they'll become customers in the end.

Here are a few blog post ideas for your plastic surgery blog:

1. The benefits of plastic surgery

2. The risks of plastic surgery

3. The different types of plastic surgery

4. Plastic surgery trends in your area

5. How to choose a plastic surgeon

6. Frequently asked questions about plastic surgery

7. The cost of plastic surgery

8. The recovery process after plastic surgery

How to use Google ads on Google maps for plastic surgery practices

Google Ads can be used to market your plastic surgery business on Google Maps.

When potential patients search for plastic surgeons in their area, your ad will appear as a sponsored listing above the organic listings.

You’ll first need to create a Google My Business listing for your practice to create a Google Map ad. Once your listing is verified, you can create an ad campaign targeting people in your area.

When creating your ad, include relevant keywords and a call to action. You’ll also want to make sure your ad is well-written and clear.

After your ad is created, it will appear on Google Maps when people search for related terms.

If you’re unsure how to create a Google Maps ad, you can contact a professional marketing company specializing in plastic surgery marketing. They can help you create an effective campaign to reach your target audience.

Can an SEO campaign truly increase the number of plastic surgery patients my practice receives?

Yes. SEO can be an effective way to market your plastic surgery practice and attract new patients.

When potential patients search for terms related to plastic surgery in your area, your website will appear in the search results.

If you rank high in the results, you’re more likely to get clicks and traffic to your website.

In addition, by creating informative and keyword-rich content, you can improve your chances of ranking high in the search results.

How impactful is Healthgrades to my practice?

Healthgrades is one of the most popular doctor review sites. Maintaining a strong presence on the site is important because potential patients often use it to research doctors before making an appointment.

To help you get started, here are a few tips:

1. Claim your profile – By claiming your Healthgrades profile, you can update your information and respond to reviews.

2. Encourage patients to leave reviews – You can encourage patients to leave reviews by sending them an email or text after their appointment.

3. Respond to reviews – When you respond to reviews, potential patients will see that you’re active on the site and care about your patients’ experiences.

If you need help managing your Healthgrades profile, you can contact a professional marketing company specializing in plastic surgery marketing. They can help you Claim your profile, encourage patients to leave reviews, and respond to reviews.

When should I hire plastic surgery SEO services to help me with my campaign?

If you're a cosmetic surgeon, you'll likely need an SEO specialist to execute an effective SEO campaign. There's likely very little time in your day to focus on online marketing.

And if you're inexperienced with SEO, it can be difficult to know where to start or how to execute a campaign properly.

A specialist can help you research and target the right keywords, optimize your website for search engines, create informative and keyword-rich content, and track your results.

If you want to see an increase in the number of patients your plastic surgery practice receives, consider hiring an SEO specialist.

Hiring an SEO agency can cost anywhere from $900 to $3,000 per month. You'll want to find an agency that has experience driving prospective patients to multiple types of medical professionals.

Avoid cheap agencies that will perform outdated tactics like keyword stuffing. In the end, cheap services could decrease the rankings for your business page and signal to search engine crawlers that your website is spam.

Contact us for a free consultation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.