July 28, 2022

Top Plumbing Marketing Ideas to Spark Business Growth (2022)

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Last updated:
July 28, 2022

Are there plumbing marketing strategies that a plumbing service should take? Is internet marketing the best place for plumbers to put their efforts into finding new customers?

Get answers to these common questions and more in this guide.

What are plumber service marketing strategies?

The answer to this question depends on the plumbing service itself. Different businesses have different marketing goals, and there is no one-size-fits-all answer when marketing a plumbing service.

However, some common strategies that many plumbing services use include online marketing, social media marketing, and word-of-mouth marketing.

plumbing marketing website example
Example of a plumbing company website

What is the best way for plumbers to find new customers?

There is no easy answer to finding new customers, as each plumbing service will have its unique target market.

However, many plumbing services find success by marketing to homeowners and businesses in their local area. Others find success by marketing to a specific niche, such as seniors or people with disabilities.

What are some common mistakes that plumbers make when marketing their services?

Some common mistakes that plumbers make when marketing their services include not having a clear marketing strategy, not knowing their target market, and not investing enough time or money into their marketing efforts.

Additionally, many plumbers fail to track their marketing progress, which makes it difficult to determine what strategies are working and which ones need to be improved.

plumber marketing website
Example of a plumbing company website

What is the best way to market a plumbing service online?

There are many ways to market a plumbing service online, but some of the most effective methods include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

Additionally, it is important to have a strong website that is designed to convert visitors into leads.

plumbing services ppc advertising

What are some tips for marketing a plumbing service on social media?

Some tips for marketing a plumbing service on social media include creating informative blog posts, using engaging visuals, running social media ads, and holding social media giveaways.

Additionally, it is important to interact with potential customers on social media, as this can help build trust and credibility.

What are some other marketing strategies that plumbers can use?

Some other marketing strategies that plumbers can use include direct mail marketing, television advertising, radio advertising, and print advertising. Additionally, many plumbing services also use referral programs to attract new customers.

plumber marketing website

What should go into a plumber marketing plan?

A plumber marketing plan should include a clear overview of the plumbing service's marketing goals, target market, budget, and strategies. Additionally, the plan should be reviewed and updated regularly to ensure it is still relevant and effective.

Creating a marketing plan may seem like a daunting task, but it is essential for any business that wants to find success. By creating a plan and investing in marketing, plumbing services can ensure that they are reaching their target market and generating new leads.

While there is no one-size-fits-all answer to marketing a plumbing service, the tips and information in this guide will help get you started on the right track. You can create a plan to help your business succeed by understanding common marketing strategies and mistakes.

When it comes to marketing a plumbing service, a variety of strategies can be used to reach potential customers. However, it is essential to tailor your marketing efforts to your target market. Additionally, it is important to track your progress and regularly review your marketing plan to ensure it is still effective.

plumber business webiste example

How much money should plumbing businesses spend on marketing?

Plumbing businesses should spend no set amount of money on marketing, as each business will have a different budget. However, investing enough money into marketing to reach your target market and achieve your desired results is important. Additionally, you may need to adjust your budget as you track your progress and revise your marketing plan.

A reasonable budget would be anywhere from $800 to $5,000 per month.

What should I look for in a marketing agency that can help with my marketing?

When looking for a marketing agency that can help with your marketing, it is important to find an agency specializing in plumbing services.

Additionally, you should look for an agency with a good reputation and can provide results. Furthermore, it is important to find an agency that fits within your budget.

Many different agencies can help you with your marketing, so it is important to do your research to find the right one for you.

By following these tips, you can be sure to find an agency that will help your plumbing business succeed.

plumbing marketing services

Best plumbing service marketing strategies

Here are the best plumbing service marketing ideas to consider when trying to grow your plumbing company:

1. SEO

2. PPC advertising

3. Social media marketing

4. Creating informative blog posts

5. Using engaging visuals

6. Running social media ads

7. Holding social media giveaways

8. Interacting with potential customers on social media

9. Direct mail marketing

10. Television advertising

11. Radio advertising

12. Print advertising

13. Referral programs

How can I use SEO to grow my plumbing business?

Search engine optimization (SEO) is a process that can be used to improve the visibility of a plumbing website in search engine results pages (SERPs). By optimizing your website for relevant keywords, you can attract more visitors who are looking for plumbing services. Additionally, you can use other SEO tactics, such as creating informative blog posts and engaging visuals, to improve your website's visibility further.

plumber marketing website example

SEO is essential to any plumbing marketing plan, as it can help you attract more leads and grow your business. However, SEO requires a significant investment of time and resources. If you do not have the necessary time or resources to invest in SEO, you may want to consider working with an SEO agency.

plumbing marketing google my business pack

What are the benefits of PPC advertising for plumbing businesses?

PPC advertising is a form of online marketing that allows you to pay for placement in search engine results pages (SERPs). By running a PPC campaign, you can attract more visitors to your website looking for plumbing services.

Additionally, PPC campaigns can be customized to target specific demographics, locations, and keywords.

PPC advertising is an effective way to grow your plumbing business, as it can help you attract more leads and convert them into customers. However, PPC campaigns can be expensive, so it is important to ensure that your campaign is well-planned and carefully monitored.

What are some social media marketing tips for plumbing businesses?

Social media marketing is a process that can be used to improve the visibility of a plumbing business on social media platforms. You can attract more followers and potential customers by creating informative blog posts and using engaging visuals.

Additionally, you can hold social media giveaways and interact with potential customers on social media to further improve your social media presence.

plumbing marketing

How can I improve my website to ensure I get local customers and more plumbing leads?

You can do a few things to improve your website so that it is more visible to local customers and generates more leads for your plumbing business.

First, you should ensure that your website is optimized for relevant keywords. You can use keyword research tools like Google AdWords Keyword Planner to find relevant keywords.

Second, you should create informative blog posts relevant to your target audience. You can use these blog posts to attract more visitors to your website and generate leads for your business.

Third, you should use engaging visuals, such as videos, infographics, and images, to improve your website's visibility.

Fourth, you should make sure that your website is easy to navigate and contains contact information that is prominently displayed. Make sure that your website works well on mobile devices and that there are clear calls to action that help customers book a consultation with you.

By taking these steps, you can improve your website to be more visible to local customers and generate more leads for your business.

example of google reviews on a plumbing company page

How can I use Google My Business pages to help me grow my plumbing business?

You can use Google My Business pages to improve the visibility of your plumbing business in search engine results pages (SERPs). By creating a GMB page and optimizing it for relevant keywords, you can attract more visitors who are looking for plumbing services. Additionally, you can use other SEO tactics, such as creating informative blog posts and engaging visuals, to improve your website's visibility further.

A GMB listing is one the most effective ways to draw in local customers. Those searching "Plumbing Services Near Me" will see your business listed. Having plenty of positive reviews on your business listing and pictures of yourself, your service providers, and the business is critical.

Many prospective customers will use search engines to find nearby service providers.

If you aren't aware of what a GMB result looks like, search for something "near you," and you'll see Google's local pack. It will be a square result page with multiple businesses listed underneath. Combined with Google Local Service Ads, this can be a highly impactful way to quickly generate leads. And is one of the stronger tactics within a local digital marketing strategy.

plumbing service reviews

How can I grow the number of reviews on my Google business page?

There are a few things that you can do to grow the number of reviews on your GMB page.

First, you should encourage happy customers to leave reviews by asking them directly or including a call-to-action (CTA) on your receipt or email correspondence.

Second, you can offer incentives for customers who leave reviews, such as discounts or freebies.

Third, you can respond professionally and courteously to all positive and negative reviews. This encourages plumbing customers to help you grow while they become happier. Consider this part of your marketing budget to get traction with local SEO.

By taking these steps, you can grow the number of reviews on your GMB page, improving your visibility in SERPs and attracting more customers.

How to use local service ads on Google to get plumbing customers

Google Local Services Ads (LSAs) are ads that appear at the top of SERPs when customers search for local service providers, such as plumbers. LSAs provide potential customers with your business name, rating, contact information, and reviews.

To be eligible to appear in LSAs, you must sign up for Google Local Services and pass a background check. Once you're signed up, you can create your ad and choose your budget.

LSAs are a great way to attract new customers, as they provide potential customers with all the information they need to choose your business. By appearing in LSAs, you can improve your visibility in SERPs and attract more customers.

How to use email marketing to grow your plumbing company

Email marketing is a great way to improve visibility for your plumbing company and attract new customers. Email marketing can send out newsletters, announcements, coupons, and other promotional material.

To get started with email marketing, you'll need to create a list of subscribers. You can add subscribers by including an opt-in form on your website or blog or by running a contest or promotion. Once you have a list of subscribers, you can start sending out emails.

Email marketing is an effective way to improve visibility for your plumbing company and attract new customers. By sending out informative and promotional emails, you can reach a wider audience and generate more leads for your business.

A marketing company can help to ensure that these strategies don't distract from critical time working on the business rather than in it.

List of traditional plumbing marketing ideas

There are several traditional marketing ideas that can be used to market a plumbing business. These include:

  • Print advertisements in local newspapers and magazines
  • Direct mail campaigns
  • Yellow pages listings
  • Radio and TV commercials
  • Sponsoring local events
  • Network marketing

While some of these methods may be more effective, it is important to use a mix of marketing tactics to reach the widest possible audience. A marketing company can help develop an effective marketing strategy and plan that considers the unique needs of your plumbing business.

Traditional advertising methods can be costly, but they are often necessary to reach a wide audience. A marketing company can help negotiate discounts and rates with local media outlets to save on costs.

When should I hire a plumbing marketing agency?

There is no set answer for when you should hire a plumbing marketing agency. However, if you're struggling to improve your website's visibility and generate leads, it may be time to consider hiring an agency. A good agency will be able to help you with SEO, content marketing, social media marketing, and other digital marketing tactics.

If you're not sure where to start, a plumbing marketing agency can help you create a plan and get started.

A plumbing marketing agency will look at your existing customers, marketing tools, and service area to create a small business marketing plan for you.

Typically, small business owners focus on their business throughout the day rather than paid advertising performance or general marketing.

Plumbing companies should consider hiring an agency earlier in their digital marketing journey rather than later.

What is the best method to perform plumbing lead generation?

There is no one-size-fits-all answer to this question, as the best method of plumbing lead generation will vary depending on your business and target market. However, common lead generation methods include SEO, content marketing, pay-per-click (PPC) advertising, and social media marketing.

To generate leads effectively, you'll need to create a plan that includes a mix of different marketing tactics. For example, you could use SEO to drive traffic to your website and then use content marketing or PPC advertising to generate leads from those visitors.

Another highly effective way to generate leads for local businesses is to consider increasing the business's visibility through local searches. A plumbing company could use Google My Business pages to gain more leads and calls.

Consider what happens when someone searches "Plumbing Near Me," and sees a business with exceptional customer service, good reviews, and a phone number to call. The best plumbing marketing strategy is to deliver great customer service and allow the marketing team to utilize that service for online reviews, video marketing, and other Google search tactics.

Common FAQ's

Questions from plumbing contractors and plumbing service companies.

Is social media the best way to attract customers in a local service area?

There is no one answer to this question as the best way to attract customers will vary depending on your business, target market, and service area. However, social media can be an effective way to reach a wide audience with your marketing message. To maximize your results, it is important to use a mix of marketing tactics and not rely solely on social media.

Can a plumbing marketing agency help with online reviews?

Yes, a plumbing marketing agency can help with online reviews. A good agency can help you manage your online reputation and encourage customers to leave positive reviews. Additionally, the agency can help you respond to negative reviews in a way that protects your business's reputation.

How many social media posts should I be posting per week?

Again, there is no one answer to this question. The number of social media posts will vary depending on your business, target market, and service area. However, it is generally recommended to post at least once daily on each platform to maintain a consistent presence.

Which digital marketing campaigns should I budget the most money toward?

Depending on your business, target market, and service area, this will vary. However, common digital marketing campaigns that plumbing companies budget for include SEO, content marketing, pay-per-click (PPC) advertising, and social media marketing.

Generally speaking, Google will be more impactful in driving quality leads than any other source. While your social media pages can be useful for referring to your contact information (website, phone number, hours of operation), Google will drive qualified leads.

How can I optimize my website to get more leads?

Your website is one of the most important marketing tools for your business. To generate more leads from your website, consider optimizing it for search engines (SEO) and making sure your contact information is prominently displayed. Additionally, ensure your website is mobile-friendly as more and more people are using their smartphones to search for businesses.

Finally, consider using a call-to-action (CTA) on your website to encourage visitors to take the next step and contact you. For example, you could include a CTA such as "Call us today for a free estimate!"

Make sure your phone number, hours of operation, business address, customer reviews, testimonials, and service offerings are available on the website.

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