July 27, 2022

Best SaaS Content Marketing Services (Top 10 Agencies to Choose in 2023)

Looking for SaaS content marketing services? Before choosing a service provider, it's important to consider the needs and stage of your business. And how to best utilize the content marketing agency you'll be using.

Before investing your money in a full service marketing company, it's important to consider the factors that will help drive success.

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What is a SaaS content marketing strategy?

Your SaaS content marketing strategy should consider your business goals, target audience, and unique needs of your software product. It's also important to consider how you'll use content to generate leads, convert customers, and grow your business.

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When developing your SaaS content marketing strategy, there are a few key questions to consider:

  • What are your business goals?
  • Who is your target audience?
  • What type of content will appeal to your target audience?
  • How often will you need new content?
  • How will you measure the success of your content marketing efforts?

Answering these questions will help you develop a clear and actionable content marketing strategy for your SaaS business.

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Is content marketing effective for SaaS businesses?

Yes, content marketing can be very effective for SaaS businesses. In fact, a recent study by Demand Metric showed that content marketing generates 3x as many leads as traditional outbound marketing and costs 62% less.

Content marketing is an especially good fit for SaaS businesses because it allows you to educate potential customers about your software product and build trust and credibility with your target audience.

When done well, content marketing can help you generate leads, convert customers, and grow your business.

What is a SaaS content marketing agency?

A SaaS content marketing agency is a service provider that helps companies with their content marketing efforts. This can include developing and managing a content strategy, creating and curating content, distributing content, and measuring results.

Typically, a SaaS content agency can assist in executing other comprehensive growth strategies. This includes looking at email marketing, PPC advertising, local marketing, traditional marketing, accelerating the results of your content marketing efforts online, and more.

What types of marketing strategies does a SaaS marketing agency deploy?

A SaaS marketing agency can deploy several different marketing strategies, depending on the needs of the business. These include inbound marketing, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

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Why use a SaaS content marketing agency?

You might want to use a SaaS content marketing agency for many reasons. Maybe you don't have the time or resources to do it all yourself. Or maybe you want expert help to develop and execute a winning content strategy.

Does a SaaS content marketing agency focus on content strategy?

Most SaaS content marketing agencies offer content strategy services. This means they can help you develop a plan for what kind of content to create, where to publish it, and how to promote it.

How does a SaaS content marketing agency measure its performance?

A SaaS content marketing agency typically measures its performance based on the results it achieves for its clients. This can include website traffic, generated leads, and sales made.

Other metrics could include:

  • Time on page.
  • Clicks (conversion rate optimization services).
  • SaaS funnel sign-ups or newsletter sign-ups

How does a content marketing agency handle content production for my business?

A content marketing agency can help you with all aspects of content production, from developing ideas to writing, editing, and publishing your content.

If you don't have the time or resources to produce all the content yourself, a content marketing agency can be a valuable partner.

Services for content marketing could include:

  • Content strategy.
  • Content research/keyword research.
  • Content creation.
  • Content publishing.
  • Report generation.
  • On-page search optimization.
  • Technical SEO optimization.

How much does it cost to use a SaaS content marketing agency?

The cost of using a SaaS content marketing agency will vary depending on the services you need and the size of your business. Typically, businesses can expect to pay $2,000-$5,000 per month for basic content marketing services.

What's the average marketing budget for SaaS companies?

The average marketing budget for SaaS companies is $4,000-$5,000 per month. However, this will vary depending on the size and stage of your business. Working with a full-service agency specializing in content marketing can be an effective way to grow the business quickly.

What is the measurement for "good" content?

There is no one-size-fits-all answer to this question. Every business is different and will have its own metric for what constitutes "good" content. However, some common metrics used to measure the success of content marketing campaigns include website traffic, leads generated, sales made, and time on page.

How often should I publish new content?

There is no hard and fast rule for how often you should publish new content. However, a good general guideline is to aim for at least one new piece of content per week. More frequent publishing can be helpful, but only if you maintain a consistent quality.

What are some common mistakes businesses make with their content marketing?

Some common mistakes businesses make with their content marketing include:

  • Not having a clear strategy.
  • Failing to set measurable goals.
  • Not publishing often enough.
  • Publishing low-quality content.
  • Not promoting their content enough.
  • Relying too much on one type of content (e.g., blog posts).
  • Failing to track and measure results.

How can I improve my content marketing?

There are several things you can do to improve your content marketing, including:

  • Developing a clear strategy with measurable goals.
  • Publishing high-quality content regularly.
  • Promoting your content through social media and other channels.

Experiment with different types of content to see what works best for your audience.

Tracking and measuring your results so you can adjust your strategy as needed.

What are the benefits of hiring a SaaS content marketing agency?

There are many benefits of hiring a SaaS content marketing agency. Here are a few:

1. You'll get expert help developing and executing your content strategy.

2. You'll have more time to focus on other aspects of your business.

3. You'll improve your chances of achieving your marketing goals.

4. You'll get access to the latest tools and resources.

5. You'll receive ongoing support and guidance.

When should you hire a SaaS content marketing agency?

There is no one-size-fits-all answer to this question. It depends on your needs and situation. If you're struggling to develop and execute a content strategy on your own, it might be time to hire an agency.

Or, if you want to take your content marketing to the next level, a SaaS content marketing agency can help you do that.

How to choose a SaaS content marketing agency

When choosing a SaaS content marketing agency, there are a few things to consider.

1. What are your needs?

2. What's your budget?

3. What's the size and scope of your project?

4. What's the agency's specialty?

5. What's the agency's track record?

Once you've considered these factors, you can start your search for a SaaS content marketing agency.

It's important to ask about the content creation process. And how frequently or often they will publish. Look for an agency that has industry expertise, comprehensive content production skills, and can provide a comprehensive strategy before they execute.

When looking for a SaaS content marketing agency, consider their:

1. Services

2. Pricing

3. Process

4. Portfolio

5. Reviews

Take your time and choose an agency that you feel confident about. The cheaper agencies won't have the level of expertise that will drive results. Typically, this is the reason why SEO consulting as a category has undergone scrutiny. Only a handful of professionals in the space truly know how to execute content marketing excellence to the required level.

What to avoid when choosing a SaaS content marketing agency

When choosing a SaaS content marketing agency, there are a few things to avoid.

1. Don't choose an agency based solely on price.

2. Don't choose an agency that doesn't specialize in content marketing.

3. Don't choose an agency without looking at its portfolio.

4. Don't choose an agency without reading reviews.

5. Don't choose an agency that doesn't have a clear process.

By avoiding these things, you'll be more likely to choose a SaaS content marketing agency that's a good fit for your needs.

Best SaaS content marketing agencies

Here is a list of top SaaS content marketing agencies:

1. Kalungi

2. Simple Tiger

3. Animalz

4. Codeless

5. Skyword

6. Godot Media

7. Article-Writing.co

8. Crowd Content

9. Directive

These are some great options to consider if you're looking for a SaaS content marketing agency. Choose one that specializes in the type of content you need, and be sure to read reviews before making your final decision.

Before.io

Before.io is a comprehensive agency that provides the most world-class support for Google search marketing. Before has created more than 15 million page views through search content execution.

Customers include: Volusion, Oak Street Health, Optimizely, and much more.

Typical price ranges: Before.io typically charges anywhere from $7,500 to $15,000 per month depending on the needs of the business.

Kalungi

Kalungi is a top SaaS content marketing agency. They specialize in helping companies develop and execute their content marketing strategy. They have a team of experts who can help with everything from developing ideas to writing and promoting content.

Simple Tiger

Simple Tiger is a top SaaS content marketing agency. They specialize in helping companies develop and execute their content marketing strategy. Simple Tiger takes a comprehensive approach to create customized marketing campaigns for your business.

Animalz

Animalz is a top SaaS content marketing agency. They help companies create content that drives results. Their process starts with understanding your business, your audience, and your goals. From there, they develop a content strategy and create high-quality content that resonates with your audience.

Codeless

Codeless is a top SaaS content marketing agency. They specialize in helping companies create content that drives results. Codeless is not a full-service digital marketing agency specializing in content marketing and social media expertise.

Skyword

Skyword is a top SaaS content marketing agency. They help companies create content that drives results. Skyword offers a suite of tools and services to help companies plan, create, optimize, and measure their content marketing. They can help to conduct keyword research, produce content, and distribute that content.

Godot Media

Godot Media is a top SaaS content marketing agency. They specialize in helping companies create content that drives results. Godot Media offers a suite of services to help companies with their content marketing, including content strategy, writing, editing, and distribution.

Article-Writing.co

Article-Writing.co is a top SaaS content marketing agency. They specialize in helping companies create content that drives results. Article-Writing.co offers a suite of services to help companies with their content marketing, including content strategy, writing, editing, and distribution.

Crowd Content

Crowd Content is a top SaaS content marketing agency. They specialize in helping companies create content that drives results. Crowd Content is not a full service marketing agency. Primarily, they provide SaaS content agencies and other SaaS brands with the opportunity to advance their SEO strategies and efforts.

Directive

Directive is a top SaaS content marketing agency. They specialize in helping companies develop and execute their content marketing strategy. Directive has a team of experts who can help with everything from developing ideas to writing and promoting content. They have a history of driving organic traffic from search and PPC.

Common FAQ's

Questions from SaaS companies.

Should my content marketing agency have great reporting skills?

Yes, your content marketing agency should have great reporting skills. They should be able to provide you with detailed reports on your content marketing campaigns.

What's the most important thing to look for in a SaaS content marketing agency?

When choosing a SaaS content marketing agency, the most important thing to look for is a company specializing in content marketing. Additionally, you'll want to look for an agency with a good track record and positive reviews.

How do I know if my SaaS company needs a content marketing agency?

There is no one-size-fits-all answer to this question. It depends on your needs and situation. If you're struggling to develop and execute a content strategy on your own, it might be time to hire an agency.

Or, if you want to take your content marketing to the next level, a SaaS content marketing agency can help you do that.

Should my content marketing agency have a track record of ranking content?

Your content marketing agency should have a track record of ranking content. This will show that they know how to get results from their content marketing campaigns.

Is high-quality content truly a ranking factor?

Yes. Absolutely. You cannot simply "create content" and hope it will rank. You need to develop long-form blog content that has industry experts associated with the content. It needs to be engaging content that readers will enjoy sharing, reading, and referring to over and over.

Is link building effective?

You do not need to perform link building to rank your content. Search engines mostly reward websites and companies with the most comprehensive knowledge of a particular subject.

Best SaaS Content Marketing Services (Top 10 Agencies to Choose in 2023)

Written by Joshua Davis
VP of Platform

August 24, 2023

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