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What is SaaS keyword research? And how does it work? SaaS SEO is a multi-faceted process that requires a deep understanding of the customer journey. Whether your product is a service, a software, or a combination of all three, you must research the right keywords to make your business stand out from the competition.
In this article, we will discuss seed keywords, solution-specific keywords, long-tail keywords, and competitive terms. We will also discuss how to integrate keyword research with your business initiatives.
What are SEO keywords? And what is SaaS keyword research?
Keywords in SEO are words or phrases that define a certain topic. These are the words (also known as search queries) that searchers use to locate the information they require. In a word, these characterize your content as a SaaS marketer.
And your page shows in the search result listings when the searcher's intent matches the term in your content.
You'll need to target two sorts of keywords as a SaaS marketer or writer:
Keywords that a person searches for when looking for a product or service to buy, such as "workers management software." The visitor is directed to either sign up for a free trial or click on a call to action on these pages.
Keywords that buyers look for when they want to learn more about a product or service before purchasing it, such as "how to recruit engineers for website development." These terms are frequently used in conjunction with "how-to" or "what is."
Identifying seed keywords
Identifying seed keywords is an important step in your SaaS keyword research. You can find seed keywords in many places, including your own website. You can even perform a keyword search for any product or service that contains the seed terms.
Google will display related keyword phrases. You can use this information to generate a long list of relevant seed terms. Once you've gathered enough seed terms, it's time to start building your website's content.
Performing a survey of keyword research, target keywords, and using keyword difficulty
When doing a keyword research survey, you'll want to identify the keywords that your target audience is using. These keywords are typically high-value and have a high search volume. These high-volume keywords can generate hundreds of opportunities, including search engine traffic and sign-ups.
Use these keywords to write new content and update existing pages. These seed keywords will help you build a more optimized SEO strategy.
Look at competitive keyword analysis, competitors Google ads, and more
Identifying seed keywords is the most important step of SaaS keyword research. If you understand your audience's pain points, you can make content that matches these needs. A proper keyword research tool will allow you to compare your seed keywords to your competitors'.
These competitors will sell the same thing that you do, and many of them will also have the same problem. Using a proper keyword research tool can help you refine your keyword list and find a solution to these pain points.
Finding long-tail keywords
If you want to promote your SaaS product, one of the best ways to attract traffic is to find long-tail keywords. It may be difficult to come up with a list of long-tail keywords, but there are ways to make the process easier.
Here are some tips to generate a long-tail keyword list.
Using Google autocomplete
Use the Google autocomplete feature. It will suggest terms that users often use when searching for information. You can borrow the phrases from these searches for your business site.
When selecting long-tail keywords, consider the audience your product will serve. Broad keywords will get you less traffic, which means less sales. Long-tail keywords draw better traffic that is more committed, dedicated, and desirous of your services.
Long-tail keywords tend to be less competitive
When people find what they need through long-tail keywords, they're more likely to buy it. They're more likely to trust your website if you're providing value and solving their problem.
Another strategy for selecting long-tail keywords is to consider the number of search queries for your product. This approach will help you narrow your search to those queries that are relevant to your SaaS.
Look at who shows up for long-tail keywords
It's also important to consider the competition in the long-tail keywords category. If the keywords you've chosen have a low search volume, it might not be worth trying to rank for them.
In addition, you should include the main keyword in your copywriting in a prominent place in the website's footer.
Identifying competitive keywords
When searching for competitive keywords for your software, you should start by identifying the problem your solution solves and presenting it in the best possible way.
SaaS solutions typically address a set of issues that a customer faces.
Intent behind Google ads and search phrases
Identifying such problems is crucial for a product's SEO and marketing. You can use keyword research tools to find these keywords and phrases, as well as competitor reviews. Here are some tips to help you discover the most relevant keywords and phrases for your SaaS product.
Using keyword research tools to identify competitors' organic and paid search strategies is a great way to stay one step ahead of your competition. You can easily type in a competitor's name in the search field to get a list of details on their online marketing strategy.
Replace search engine optimization with your Adwords strategy
You can also check out their Adwords keywords and variations, and predict how they plan to use them. If your competitors have an Adwords account, make sure you do too.
This way, you can avoid spending money on PPC.
Using the right tools to find profitable keywords
Competitive keyword research is an essential part of your business strategy. It will not only give you an advantage over your competitors, but also reveal their tactics and strategies.
There are many tools available for competitive keyword research, but you should pick one that best suits your requirements.
One of the best competitor research tools is SEMrush, which has four-star reviews and data from over 140 countries. It has a comprehensive database of over six billion keywords.
Ahrefs and Google keyword planner (link) are great alternatives, too.
Optimizing the URL or domain
One of the most important components of optimizing your SaaS URL is to know your target audience's search queries. Many times, searchers come to your website to find solutions to a specific problem.
Make sure your brand matches your intent
Though they might be familiar with your software platform, you must convince them that your platform is the right solution for their problem. That's where keyword research comes in.
If you can find out what your audience is searching for, you can tailor your landing page to answer these queries.
Transactional keywords hold more power
Once you know your audience, you can start implementing a comprehensive SEO strategy. SEO for SaaS requires thorough keyword research. A solid keyword strategy will include on-page SEO as well as off-page optimization.
Choose keywords that are related to your brand, product, audience, and goals. You'll need to conduct research on competitors' websites, how many people search for these keywords each month, and the authority of the websites for these keywords.
Use less obvious keywords to stay competitive and build traction
Once you know the audience, focus on keywords that aren't obvious. For example, if a person searches for "sales software," they will get articles about the product, which isn't what you want.
To get the most out of your marketing strategy, try to optimize the URL for three types of keywords. You should also target brand-related terms on your homepage, such as "sales software."
How to find the best SaaS SEO keywords
How to optimize your keyword research process for SaaS products and traction.
1. Consider yourself a user, search like they would
Do you know where the majority of the keywords may be found? By use of brainstorming.
All you have to do is put yourself in the shoes of a user and consider what phrases you would use to search for your product.
Know your product inside and out and try to explain it in simple terms.
- What is the purpose of your product?
- For whom is your product intended?
- What are the features of your product?
- How would you describe your product to someone who isn't familiar with it?
This will put you ahead of the game.
2. Select a few seed keywords
The real keywords are built on the foundation of seed keywords. They're more like the first step in determining which terms or queries to target with content.
Make a list of keywords, keyword variations, synonyms, and other terms that you would use to discover your product or service if you were a consumer.
3. A thorough examination of the competition
Spying on your competition and using their data to your advantage is one of the simplest and quickest methods to get started with keyword research.
Examine the title tags of your rivals to see if there are any more keyword chances.
You can also use SEMrush to do a Keyword Gap Analysis. Simply enter your domain and your rival's domain, and you'll get a list of all the terms you're both targeting, as well as the ones that are unique to your opponent.
Additionally, using your rivals as a keyword is an excellent keyword approach for SaaS marketers:
"Competitorname + alternatives" is a phrase that may be used to describe a competitor.
This method will work wonders if your program is reasonably priced and includes additional functionality. In reality, people seeking for alternatives to a certain piece of software are currently in the contemplation phase and are ready to purchase after conducting extensive research.
4. Use "Google Suggest" to find long-tail keyword variations
Make sure you target long-tail keyword variations in addition to "head terms" or "money phrases."
Enter any of these terms in Google search, but don't type anything; instead, let Autosuggest do the job. For your search, it will provide you a variety of keyword variations.
You may also use Keywordtool.io or Ahrefs for further recommendations; simply enter your keywords in the Keyword Explorer (in the case of Ahrefs) and a list of keyword variations, related queries, and so on will appear at the bottom of the page.
General tip: Optimizing the alt tags for performance
Optimizing the alt tags on your website is important for both SEO and user experience. Images on your website need to have text description so that Google can understand them.
Also, you want to avoid keyword stuffing, which can result in Google penalizing you.
To make your images more search engine friendly, include the target keyword in the alt tags. In addition to using the relevant keyword, make sure that the images are properly named and use descriptive file names.
Make sure that your alt text is descriptive and helps non-sighted visitors find what they're looking for. There are three main ways to miss the mark on alt text.
One is by stuffing your keywords into fragmented sentences - which is not only unreadable, but also adds fluff to the image. Furthermore, the keywords may be important to you, but not to web crawlers.