May 27, 2022

What is a Content Marketing Agency? (2022 Definitive Guide)

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Last updated:
May 27, 2022

What is a content marketing agency? The definition of a content marketing agency is a full-service business partner. Rather than focusing solely on blogging, these agencies provide quality content and performance measurement to meet their clients' goals.

Content marketing agencies also provide content and performance measurement, and often take on the role of SEO experts as well.

This article will discuss the benefits of hiring a content marketing agency. It will also provide an overview of the typical process of hiring one.

person typing on laptop computer
Content marketing agencies assist with inbound marketing

Content marketing agencies are full-service business partners

Content marketing agencies are full-service business partners. They supplement your internal marketing department by handling tasks that your staff may not have time for.

These agencies can also expand your marketing capabilities without adding additional employees to your payroll. Below are five key advantages of working with a content marketing agency. These benefits make them an excellent choice for your business.

They can create, manage, and measure content marketing campaigns. They know how to create compelling content that attracts prospects and converts them into paying customers.

A content agency will focus on SEO and a sound content strategy

Content marketing agencies can help you with the day-to-day tasks of content marketing, including writing, curating, and posting to social media platforms.

These agencies specialize in driving organic traffic to your website.

Organic traffic is traffic that comes from a website showing up in search results, in contrast to paid advertising, email, and direct marketing efforts.

By working with a content marketing agency, you can focus on other aspects of your business while your agency takes care of the details.

All types of marketing might fit under their digital marketing strategy

As a close partner, content marketing agencies must be responsive and available. They should also be willing to travel if necessary. In addition to reading reviews and word-of-mouth recommendations, agencies are a good place to start.

Researching and hiring a content marketing agency is essential to ensuring that their services align with your company's needs. You will be glad you did. This investment will yield excellent results for your business.

person writing on white paper
Content marketing agencies learn about your ideal customer personas

Working alongside a PR agency

A PR agency can be a powerful partner for your content marketing campaign. A PR agency can get your brand mentioned in the media and garner celebrity chatter.

A PR firm can also help you with your presentation. Missteps in this area can cost you sales or damage your reputation.

A PR firm can also suggest ways to amplify your reach. In the long run, a content marketing agency will become your best business partner.

They provide high-quality content

There are many advantages of hiring a content marketing agency. The first is that you will be able to work with a team of experts, who are highly experienced in the specific field that your business is in.

You will be able to benefit from their experience in creating content for websites, blogs, and other marketing collateral.

Additionally, these agencies will ensure that the content they create is error-free, polished, and brand-aligned, increasing the likelihood of your content being read by your target audience. This means that you can focus on the other aspects of your business.

Developing the right type of content for your business

While there are many different types of content, a top agency will have a team of writers that can create various types of content, from blogs to e-books.

A content marketing agency will have specialists in each of these categories, and will keep you up to date on the latest trends and best practices in content marketing.

These experts will also deploy the most up-to-date SEO strategies to help your content achieve the best possible results.

Content marketing agencies develop content marketing plans

Aside from a variety of formats, these agencies will also help you develop your strategy and execute your content marketing campaigns. eBooks, for instance, are more detailed than blog posts.

These documents are free or paid and can guide your readers through the content market funnel. The most important thing to remember when choosing a content marketing agency is to find one that has an excellent reputation.

If you can't find a company with experience in these fields, you may want to hire a content marketing agency.

Search engine optimization and content development

Effective content builds an audience's interest and helps them explore a brand's product or service. This creates a brand community of loyal customers and brand allies.

If your content is not engaging your audience, it will be useless. A professional content marketing agency will help you reach your audience.

These experts will also provide you with insight into the various topics that you should discuss with your business.

person writing on white paper
Content marketing agencies focus on all types of content needs

They help you measure performance

Metrics are critical to the success of your content marketing. They give you information on what's working, and what's not.

This data can make or break your marketing campaign, so it's important to measure the performance of your content marketing efforts to make adjustments.

The best way to do this is to get help from a content marketing agency. They can use templates, tools, and other services to help you analyze your content's performance.

Task them with the KPI's you have in mind

The key to measuring your content's performance is to align your goals with your business's goals. Then, you can establish KPIs.

These KPIs aren't the end-all-be-all of reporting, but they can help you focus your efforts on the metrics that matter most.

To determine the best way to measure your content's performance, make sure to identify what is working and what isn't.

Increasing overall organic traffic

You can also estimate the value of your content marketing strategy by looking at traffic volume, conversion rates, and website visits. These are quantitative measures, and qualitative measurements are included in ROI calculations.

To make these assessments, you need to know how much you will spend each month.

Make sure you budget for these expenses when determining the costs of a content marketing agency.

Remember, the costs are likely to vary, so be sure to estimate exactly how much you need and what kind of content you'll need.

person using black tablet computer
Content marketing agencies work on all types of content

Always focus on conversion rates

Another important metric to measure is share of conversation, which measures the amount of times your content is mentioned by other people on a topic. Your content is only valuable if it generates traffic and leads.

Your content marketing agency should help you measure performance for you, as well as track it. With the right metrics in place, you'll be able to identify the best content marketing strategy for your business. It's never too late to measure success!

They help you achieve goals

Choosing the right content marketing agency for your business can be a challenging task. After all, the content you produce must reach the right audience.

A good content marketing agency will conduct market research and develop an appropriate strategy based on your goals and target audience. The agency will also look at your competitors' content and analyze how they approach content marketing.

They will also analyze your competition's online presence and identify their key influencers. Ultimately, you want to hire an agency that will deliver the results that you desire.

Look for the right types of case studies and references

When choosing a content marketing agency, ask for case studies and references. Some content marketing agencies might not share their successes openly and have no case studies available online.

Others might not be too proud to display examples of past campaigns, so be sure to ask for them. If possible, check the case studies and testimonials of past clients.

These case studies will show you whether their efforts helped you reach your goals. The agency should also be willing to travel if necessary.

Communication and process

The best content marketing agencies will communicate how their process works. They should be able to tell you the strategy they use to stand out from the crowd.

While there are many strategies they employ, not every strategy will work for every business. You should also ask for a schedule of how often they'll be posting content.

Make sure you know how many posts you'll need on a monthly basis, and what kind of bigger projects they'll be handling.

Design and develop the right KPI's to measure

Once you've chosen a content marketing agency, make sure to set your goals ahead of time. This way, the agency can set realistic KPIs and plan their work accordingly. The agency can help you generate brand awareness and acquire customers.

They can help you plan, manage, and implement a content marketing strategy that will deliver your desired results. The agency should also help you organize your workflow, which is critical for a business that relies on internal staff.

They cost money

While hiring an internal content marketing expert can be inexpensive, it can also cost you up to $150,000 per year.

The cost will depend on the person's track record, years of experience, and geographic location. Content marketers should have a high level of expertise in digital marketing, SEO, copywriting, and social media.

While an agency may charge more money up front, the payoff is worth it in the long run. Here are some tips to help you make a better choice.

Thinking about choosing a content marketing agency

When choosing a content marketing agency, make sure you find a reputable company with a good track record. Generally, a content marketing agency can be hired for about $6,000 a month, with a higher cost for enterprise businesses.

Remember, the ROI you'll get for your money is much more important than the cost. A content marketing agency should be able to handle all aspects of your campaign from ideation to promotion and analytics.

Always consider their performance and track record

You can find multiple content distribution agencies on the web, and prices range from around $100 to $1000 per month.

The prices will depend on the scope of your content creation. A one-page site will cost less than a hundred pages, but it's important to make sure it ranks well for high impact keywords in your industry.

If you're an eCommerce site, you should also consider creating a custom product page and keeping it updated to keep it relevant to your customers. In addition to the content marketing agency, you should look for a partner with proven experience.

Typically, monthly retainer pricing is common

Depending on your business needs, content marketing agencies will charge a monthly retainer or hourly rates.

For example, if you need to create a series of blog posts for your website, an agency may charge you about $50,000 per month, while a larger project could cost you more than a million dollars.

If your content marketing strategy is ambitious, a content marketing agency may cost $1.2 million or more per year, but you'll likely get more ROI than if you do it yourself.

Common FAQ's

Questions from marketers and business owners.

Does a content marketing agency do social media marketing?

This isn't uncommon. A solid content marketing strategy might include some type of social content. Including LinkedIn, Instagram, Facebook, or others.

Does a content marketing agency focus on inbound marketing?

Typically, all the efforts of the content strategies are designed to create inbound leads, opportunities, revenue, subscribers, or other measurable outcomes for the business.

Will the content marketing agency need access to my Google Analytics?

Typically, yes. The content marketing professionals will use Google Analytics to drive and implement content strategies that bring in your target audiences.

Does a content marketing agency handle email marketing?

Typically, yes. Any content, like "How To" videos, Website content, promoting content, or email content would go to the content marketing agencies.

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