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Who are the best dental SEO experts? If you're a dental office, SEO should be your major consideration. Customers no longer look to Yellowpages; they search Google for terms like "Dentist Near Me."
This is how your business is found. While many practices rely on nearby foot traffic or road traffic, your SEO efforts should be your number one marketing strategy and investment.
If your business isn't listed as one of the top results, it's risking consultation bookings, phone calls, and potential patients.
What is Dental SEO?
What is search engine optimization (SEO) for dentistry? The technique of increasing your dental practice's visibility in search engine results is known as dentistry SEO; it involves climbing to the top of a search engine result page (SERP) without spending money on advertising.
For instance, an SEO strategy can help your business show up in the top results when a potential patient uses Google (or Bing, Yahoo, DuckDuckGo, or another search engine) and types "dentist near me," "implant dentist," or any other combination of dental search phrases.
Read our full guide on how dental SEO works.
Why is SEO important for dentists and dental offices?
Here's a quick industry statistic:
70% of individuals who are looking for a new dentist online will select one of the first 5 results on a dental search engine results page. More than 90% of people never scroll past the first page.
Benefits of using SEO for dental practices
Here are the benefits for your practice:
Build trust and credibility
People feel the dentists that appear in high rankings are superior, which is why the majority of people click on one of the top 5 suggested results in Google. Google also agrees.
It's a positive feedback loop: the higher you appear in search results, the more probable it is that patients will believe you and visit your website. The more clicks you receive, the more Google will regard you as a reliable source and keep pushing you to the top of the rankings.
Get more patients to visit your website
Dental SEO makes it simple for potential patients to discover you when they need you, as opposed to proactively reaching out to them whether they want to hear from you or not. Higher-quality leads—the patients you desire most—and improved conversion rates are the results.
Compete in your local geography
Although SEO may be new to you, we can assure you that it is not new to other businesses in your city.
For instance, a person searching for "Chicago dental implants" has a lost tooth will find many reviews, dental directories, and rival websites. Enhancing your SEO can help you stand out and attract her as a patient and ensure that your practice shows among these results.
Everything to know about a Dental SEO expert
So, what exactly is a dental SEO expert? Are they a digital marketing wizards or are they something else?
What does a dental marketer do?
A dental marketer will focus on driving prospective patients to your practice. They'll do this through digital marketing strategies, off-line strategies (such as print ads, direct mail campaigns, local events, and other tactics), and search engine optimization.
Booking an appointment is the primary objective of dentistry marketing or promotion, which is often accomplished by picking up the phone and calling the practice.
On mobile, desktop, and tablet devices, click-to-call advertising are accessible through Facebook and Google Ads (formerly known as Google AdWords).
The dental marketer will be tracking the cost of these programs and the return on investment of each patient (typically calculated through average patient value metrics).
How much does a dental SEO expert cost?
A dental practice must choose the best team or person for the job rather than the price tag. Why? Let's presume you hire SEO dental services for $200 per month. If they don't drive results, you could cancel the services and lose the opportunity to grow.
Consider the opportunity cost of hiring the wrong team.
Increasing search engine rankings can be challenging. On average, it will take anywhere from 3-6 months for a team of local SEO experts to move your dental practice up the rankings.
For this, a team should charge anywhere from $1,200 to $4,000 per month. Prices can vary depending on how many offices are under the practice umbrella.
Do dental SEO services work?
Hiring the right team or person can certainly be effective. It will be more effective than other digital marketing strategies (e.g., social media marketing, content marketing, or other).
SEO marketing will ensure that when patients with clear purchase intent look for you on Google, you show up first.
Are local search rankings different than national rankings?
Yes. Local search keywords include terms and phrases like "near me" or your city. For example, if you're a practicing dentist in the Denver, Colorado area. You would have potential clients and patients search for these types of terms:
- Dentist near me
- Dentist in Denver
- Dentist in Denver, Colorado
- Tooth replacement in Denver
- Dental implants in Denver
These are local search terms. And terms that should be driving much of the dental practice's SEO efforts.
What types of metrics will a Dental SEO expert track?
An expert will ultimately track how relevant keywords for your business are moving up in search engines. Secondary success metrics could be one or more of the following:
- Phone call tracking – With the help of phone tracking, we can figure out which aspect of the campaign helped customers locate you and desire to get in touch with you.
- Form submission tracking – Knowing the location of a client who fills out a contact form enables us to develop strategies that are specific to that area.
- General traffic reports – Using various technologies, we can determine your website's weekly, monthly, quarterly, or annual traffic trends.
- Search engine ranking reports – Although this approach is optional, a ranking report can give you the information you need to understand where your site is among the search engine results.
- What types of SEO strategies will an SEO expert execute?
Typically, an SEO expert will look at your dental website first. From here, they'll determine what needs to get modified for Google to understand your website better. Consider this search engine visibility.
Next, the expert will consider how they can boost search engine rankings. They'll do this by looking at on-page optimizations to make. This could include adding content to your website, photography, your services, service area, or other relevant keywords to make your dental practice website more easily understood by Google bots.
Last, they'll start to build authority by getting relevant businesses to link to your website. This is called off-page SEO. Typically, the expert will use Yellowpages, Yelp, Healthgrades, or other validated websites to build authority.
Pro tip: If a service is telling you they will build you backlinks but don't provide a comprehensive plan that makes sense—walk away. This could potentially harm your business. They should be using online directories that are relevant and professional.
Dental Search Engine Optimization companies
When searching for an agency that can help you move up the ranks in search engines, consider the following dental-specific search agencies:
That's us! We provide dentists and the medical industry with growth strategies that help their businesses achieve success locally and nationally. We don't just practice search engine optimization. Rather, we practice a holistic view of driving patient engagement to your business.
This is the idea that each patient who visits your website should understand how your practice works, what to prepare for when they visit and build trust with your expertise early in the process.
- Dental SEO
- Dental content marketing
- Dental GMB listing management
- Dental GMB review management
- Reputation management
- And so much more..
- Dental website design.
- Dental website conversion rate optimization.
- Dental SEO.
- Dental link building.
- Dental GMB listing management.
- Dental social media management.
- SEO marketing.
- Search engine optimization.
- Search marketing.
- Local SEO.
- SEO marketing.
- Search engine optimization.
- Search marketing.
- Local SEO.
Top individual dental SEO experts
Consider these top professionals if you're looking to hire a contractor or freelancer rather than an agency or SEO company.
From Kelsey's LinkedIn profile, "I believe every business should be represented on the Internet with a clear, intuitive, and professional website. I utilize cutting-edge technology and merge art with function to create a truly unique masterpiece online."
From Darshan's LinkedIn Profile, "I am a data-driven performance marketing Leader, renowned podcaster, author & founder of an Exceptional Ad Agency, having extensive experience in Paid, Organic, and sales funnel building to bring fruitful results to your plate."
From Lamar's LinkedIn Profile, "I'm the Founder of Med Rank Interactive, a full service digital healthcare and dental marketing agency that specializes in local SEO, Google Ads, Facebook Ads, website design, data analytics, and reputation management in Charlotte and around the United States. We are passionate about seeing our doctors and dentists grow."
From Chris' LinkedIn Profile, "Dentists don't hire us for 'more of the same.' We believe that today's dental world requires a different way of marketing for success. We call it Alchemy - the bringing together of best-in-class marketing strategies to create a whole better than the sum of its parts."
Questions from dental offices about SEO.
What's the potential ROI on my SEO investment?
Typically, a 3-5X return is expected amongst your internet marketing specialists. They will look at your average patient value and determine how to maximize your campaign.
Suppose you spent $6,000 on your dental SEO expert. And your average patient value was $600. They would be looking to increase your patient base by 50 patients over 3 to 6 months.
The formula would look something like the following:
$600 average patient value x 50 patients = $30,000 in revenue
What is technical SEO (or on-page SEO), and why does my organic search consultant mention that I need it?
Technical SEO is the activity of auditing your website to ensure that it has the correct H1 tags, meta titles, and meta descriptions.
To be successful, an SEO specialist must ensure that your website is adequately optimized for your local geography and dentistry services.
Many dental clinics miss essential needs for assisting Google in understanding what the website or business offers. This might make it difficult for local customers to locate you.
Can any digital agency provide dental SEO services?
Yes, technically. On the other hand, an excellent agency should have a customer list. Both locally and nationally. They should guide you through the fundamentals of their SEO campaign. And how they will elevate your website above other websites in your area.
It is best to deal with another firm, agency, or expert if they cannot present a clear plan for increasing patient acquisition and retention.
Who creates the best dental websites?
A dental practice's website is the first place new patients will visit befor they come into the practice. It's critical that the website is friendly, has high-quality photography, and works on mobile devices.
Your website is the first chance to build trust with new patients. It's critical to make sure it's driving happiness.
Can any SEO agency provide dental SEO work?
Yes, technically. Although, it's best to work with an agency who has a proven dental website SEO strategy. This includes frequent posting on Google My Business listings, working with other online marketing strategies for dentists, and improving the online visibility of the business from all types of local searches.